Canada

Product Design

UX Design

Design Operations

UX Research

High School Diploma

Sam Eidi

Senior Product Designer

Problem-solving

Empathy

Figma

Google Analytics

As a Senior Product Designer at Digikala, I am responsible for designing and improving products for Q-commerce, one of the business lines of Digikala, Digikala is one of the biggest marketplaces in the Middle East with over 50,000,000 monthly active users.
- Collaborate with cross-functional teams to design and improve products for Q-commerce
- Conduct user research to identify user needs and pain points
- Create wireframes, prototypes, and high-fidelity designs
- Conduct usability testing and iterate designs based on user feedback
- Ensure designs are consistent with Digikala's brand and design guidelines (Cube DS)

- Led a team of product designers to create intuitive and engaging user experiences in vendors application.
- Collaborated with cross-functional teams including product managers, engineers, and other stakeholders to develop and execute on product design strategies.
- Contributed in Bonyan design system to ensure consistency and quality across all products.

Sharing my knowledge and experience with students about
- Design in Figma 
- Design Systems
- Typography & Colors
- Design Patterns
- Mobile & Website Design
- and more

As a Senior Product Designer at SnappFood, the largest food marketplace in Iran with over 56,000,000 MAU from Snapp Group, I have been responsible for designing and implementing innovative solutions to improve the user experience and increase revenue. 

Key Achievements:
- Increased the Ads Services revenue by 120% through optimizing and improving the system and providing the required features based on vendor's needs.
- Decreased the operation cost of vendor signup from 100% offline process to 80% online process by designing an efficient and user-friendly signup process that significantly reduced the time and resources required for vendors signup.
- Increased the vendor usage of marketing solutions by optimizing and improving the process and system, resulting in better engagement and increased revenue.
- Improved the Dakhl application experience (Vendor's App) for decreasing the support calls and tickets from vendors and pushing them to use online process. This was achieved by designing a more intuitive and user-friendly interface, resulting in a significant reduction in support requests and increased usage of the online process.

We worked on two products, Happy Ridecare and Boomly. I was responsible to:
- Ideating and prototyping different solutions
- Defining personas and researching their unique problems
- Collaborating effectively with a cross-functional team to deliver successful outcome

As a Product Manager at Profile, I was responsible for defining and executing the product roadmap in alignment with the company's objectives. I worked closely with cross-functional teams, including engineering and design to ensure the successful launch of new products and features. 

One of my major achievements in this role was spearheading the development and launch of a new version of Profile that aligned with the company's new missions. I led the team in conducting market research, identifying user needs, and defining the product requirements. I also worked closely with the engineering team to ensure timely and successful delivery of the new product.

Profile is the only professional social network in Iran, where the pros share their thought and their experience to others.

I worked as a Freelance UI designer with different companies: https://payping.ir/en-us - https:// hamyarwp.com - https://hostiran.net - https://bitex.ir - https://www.ixstudio.net
You can check out some of my freelance projects here: https://dribbble.com/sadegheidi

Printon is one of the first online print platforms in Iran that enhance the process of finding, comparing, sending files, and receiving printed products for customers and vendors.

My career started at PanaTeam. I was learning and helping with small projects. HTML, CSS, JQUERY, and PHP were the skills that I learned in PanaTeam. It was a part-time job while I was a student.

Sam Eidi🇨🇦

About Sam Eidi

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