Singapore

Data Product Management

Data Scientist

Sales

Program Management

Data Analysis

Bachelor in Business Management

Sahaj Chawla

Insights Program Manager

Communication

Collaboration

Problem-solving

Presentation skills

Stakeholder management

Analytical skills

Advanced data analytics

Machine learning

Python

Tableau

Developing customer-facing insights via SQL, automated in Python to be delivered at scale across the organization. Representing LinkedIn at speaking engagements, helping customers unlock the value of LinkedIn via insights.

Leading 1:1 consultative client insights and industry events for LinkedIn's largest academic, government and healthcare customers across APAC.

Used data analytics to develop deep & customized insights for the large enterprise and public sector segment in APAC, helping LinkedIn's enterprise customers drive their workforce strategy to plan, hire and develop talent.

Facilitated and taught courses on advanced analytics and data science for clients including McKinsey Consulting & Commonwealth Bank

Concepts covered - data landscape, wrangling, exploring, statistical modelling, machine learning and communicating insights using SQL, Python and Tableau.

Managed global market research studies for media analytics, helping develop and commercialise a research solution that enabled clients to optimise their marketing ROI.

Responsible for designing research, statistical analysis, translating data to insights, and advising up to C-level clients on touchpoint activation strategy.

Led media measurement thought leadership based on meta learnings/secondary research, published via webinars and blog posts.

Oversaw successful development of a custom dashboard template for touchpoint insights - visualizing complex data in a clear and compelling manner via PowerBI.

Responsible for independently designing and executing custom research studies, understanding tensions and bringing human stories to life through personas, consumer journeys and spotting opportunities for new product development. 

Led ethnographic fieldwork across more than 20 countries, presenting learnings to a wide range of audiences and facilitating consultative workshops for insight-to-action execution strategy.

Managed APAC consumer research projects in the FMCG vertical, specializing in behavioural insights for online and offline retail. 

Awarded for leading an internal R&D project in 2016 that utilized eye-tracking technology to understand Chinese digital shopper behaviour. The results helped to validate internal hypotheses on the types of behavioural economics levers that can be used to influence the system 1/ "Fast Thinking" shopper, leading to the creation of a new e-commerce solution now used globally.

Awarded for driving development and adoption of a new internal knowledge management platform.

Responsible for study setup and successful project execution via questionnaire/discussion guide design, focus group/interview moderation, data analysis and reporting leading to consistently positive feedback from clients. 

Types of research included - Understanding attitudes, behaviours and motivations that drive consumer decisions, and concept testing for new product developments/packaging designs.

Identified key insights for major brands in the financial and consumer goods sectors using social media based sentiment analysis. Performed competitive analysis of other products in online media monitoring to refine the platform.

Teaching Assistant for the course 'Consumer Behaviour' under Dr Jane Wang

Worked with the Consumer Insights and Research department to understand customer needs and preferences in the field of new product testing. Studied advertisement effectiveness through extensive work with eyetracker technology. Delivered social and digital media KPIs, and successfully suggested and implemented a new system of measuring data. Monitored advertisement bank database with Citi and competitors’ ads on a daily basis

Assistant to Dr. Gregor Halff (Associate Professor & Area Coordinator, Corporate Communication Practice) in a research project. Qualitatively and quantitatively analyzed news reports about mergers and acquisitions in order to test a hypothesis

Sahaj Chawla🇸🇬