

Senior Design Researcher at Jiva Ag Pte Ltd
Senior Design Researcher at Jiva Ag Pte Ltd
I've been in the UX Research industry since 2016, beginning my journey in Singapore, where I gained experience across the airline, telecom, fintech, and insurance sectors. Before transitioning into UX, I worked as an architect, which cultivated my passion for thoughtful design. As one of the first Jiva’s design team members, I established and expanded the research team, working closely with cross-functional teams to turn user insights into actionable business strategies.
In my current role at Jiva, an Agritech startup firm, I lead research efforts focused on smallholder farmers, developing research roadmaps, and mentoring a growing team. My global experience and deep understanding of diverse user bases have shaped my approach towards design research, with a strong emphasis on empathy and strategic impact.
Connect with me if you're interested in user research, emotional intelligence, scuba diving, global perspectives, and a touch of creative thinking.