

Lead UX at Careem
Lead UX at Careem
Making a difference is what gets me out of bed in the morning, whether it's seeing a change in attitude towards user experience from a senior stakeholder or helping a teammate grow their understanding of design as a discipline, or seeing a customers' smile as they test a new product journey they all remind me why I got into this industry in the first place. I have over 8 years of experience in human-centered product design - across content visual design, interaction design, user experience, customer experience, and service design.
I currently lead the product development design of the online and mobile squads at Mashreq in the retail banking space, focusing on work relating to phase 2 of both platforms. I'm especially interested in the social and behavioral impact of design. I solve complex problems creatively, balancing user needs with business objectives and technological constraints.
I'm an active leader in the design community and have strong influencing, negotiation, and communication skills. I’ve built functions and teams from the ground up, managed a team of 20+, and launched products from scratch