United States

UX Design

Content Design

Bachelor of Psychology

Sam Saenz

Senior UX Content Strategist

Communication

Critical-thinking

Organisation skills

Stakeholder management

Content strategy

Design systems

Figma

Sketch

Empathy

Collaboration

Time management

Team player

Presentation skills

Customer service

Conflict resolution

Leadership

Problem-solving

Project management

Public Speaking

Analytical skills

3D Animation

Advanced data analytics

AI/ML

Blog writing

Brand positioning

Branding

Conversational AI

Content pipeline

Content editing

Content research

Negotiation

2D Animation

Affiliate marketing

Accessibility

Brand strategy

Business intelligence

Chatbot

Campaign execution & analysis

Cloud computing

Community management

Content creation

Conversion optimisation

Data mining

Data visualisation

Database management

Deal strategy

Email marketing

Email writing

Event organisation

Forecasting and reporting

Game programming

Human computer interaction

Illustration

Information architecture

Influencer marketing

LinkedIn writing

Budget management

Machine learning

Market research

Marketing strategy

Mathematics

CAD design

Integration Testing

Unit Testing

Video editing

Whitepaper/ebook Writing

Viral marketing

Video marketing

User research

Usability Testing

Typography

Twitter writing

Tone consistency

Statical Analysis

Social media marketing

SEO Writing

Sales plan and process

Relationship management

Referrals

Quantitative research

Monetisation

Newsletter writing

Partnership

Probability

Product analytics

PR writing

Prototyping

Product roadmap

Product strategy

Qualitative research

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

• Acted as a team lead under my team manager to help set up processes, review work, and coach the quality of UX writing/content strategy across the product team. 

• Acted as a strategic partner in helping the UX team with UX strategy and vision.
Worked on content design initiatives that impact bigger systems, multiple product teams, and new product opportunities.

• Moved quickly and flexibly to build out strong and compelling research, information architecture, and UX writing decks under tight deadlines. 

•Held presentations to get buy-in from stakeholders and to educate them on user problems and the design thinking process from a content strategy perspective to positively impact the company's product quality and bottom line.

• Built positive working relationships across the organization with the product design, engineering, and product management teams that have resulted in better, faster, and more efficient output. 

• Helped to influence leadership and their understanding of the impact and vision of content design. 
Helped my manager with the interview process to create a robust, efficient, and effective UX writing/content strategy team.

• Collaborated on strategy and vision with partners, UX leaders, and other team members to establish objectives and high-level strategies for design projects.

• Fostered a sense of team health and mission and created a sense of partnership and collaboration with designers from multiple teams.

• Delivered clear, direct, and actionable feedback to help my fellow writers and designers.

• Have initiated several self-started UX Content Strategy projects that have the potential to significantly affect BEES' bottom line.

• Execute on content strategy in support of larger organizational goals and objectives

• Oversee the proper usage of voice and tone for all digital assets created through Aetna Digital 

• Work with the product, design and research teams team to source or create the right content to educate, motivate and empower users

• Collaborate with our UX researchers and data scientists to understand user behaviors and uncover new opportunities for engagement

• Collaborate with our Accessibility team to design a content experience that meets WCAG guidelines 

• Provide content of varying fidelity to our product designers to facilitate iterative design

• Produce documentation that facilitates publishing or content implementation, such as copy decks, messaging frameworks or content models

• Author content in our publishing tools

• Collaborate with the content strategy team to maintain our product content style guide

• Support our design system team by providing content guidelines for components and patterns

As a UX focused Content Designer I: 
* Plan and create content for Shopify product marketing to educate, motivate, and convert users
* Work with the creative team to craft campaigns of varying sizes across multiple channels
* Identify, develop, and maintain a unique, consistent tone-of-voice for the brand across all media
* Write new product and feature landing pages and other internal and external facing collateral in collaboration with product managers, designers, researchers, and developers
* Run A/B tests on existing content to explore how voice, tone, and vocabulary can affect conversion on a large scale
* Develop messaging and positing documentation around new and existing products

Wrote usable, useful, and responsible copy that helps people quickly understand Upwork and moves them forward
Communicate your work persuasively, helping a variety of audiences understand and believe in your decisions

Owned a sprint-based backlog of work for your domain, proactively managing your workload and tracking tasks across multiple teams
Partner closely with your team, which includes design, product management, and engineering

Presented work for critique to other content designers, executives, and your teammates

Advocated for Upwork's content design practice by establishing new workflows and coaching co-workers

Turned complex, ambiguous inputs into clear writing that aligns with our product language principles

Translated UX research into language that anticipates needs and makes the experience easier to understand

Received feedback with grace and humility, using it to improve your work and soft skills

• Elevate the Accruent brand voice on web, mobile, video, email, and press releases
• Lead and contribute to brainstorming sessions to effectively execute various marketing campaigns across different channels and meet company goals
• Work exclusively alongside the Webmaster to help drive overall digital strategy 
including user experience and conversion optimization for web 
• Work alongside Product Marketing Managers to identify buyer personas and core
messages to create the messaging hierarchy and write copy for product launches
and other marketing collateral
• Work with Product Marketing Managers and the Marketing Coordinator to
identify SEO keywords and drive organic traffic
• Audit content to implement best practices and A/B test headlines, CTAs, messaging heirarchy, etc. 
• Educate PMMs and other departments on the latest trends, strategies, and best practices for copy and design
• Help direct the design and development of creative materials
• Ensure brand identity and message consistency across channels while meeting client objectives, values, budgets, and deadlines
• Mentor Jr. writers on landing page, SEO, UX, and copywriting best practices 
• Help the PMMs create content calendars, perform blog audits, and SEO content analysis via MarketMuse and SEM Rush.

• Help to shape RetailMeNot product experiences by creating useful & meaningful content that helps users understand and complete tasks for low friction, high- value experiences.
• Use empathy, logic and hard data to make informed content choices that target user needs & support project goals.
• Write copy with a deep understanding of how different devices (mobile vs. tablet vs. desktop) impact the content experience.
• Strategize message hierarchy for landing pages, app flows, offer cards, and promo banners.
• Incorporate usability testing and research to improve copy development.

•  Strategized and created content for Web, Blogs, Webinars, Social Media, and eBooks.
• Created thought-leadership and lead generation content.
• Created and outlined the TrendKite brand guidelines and Content Strategy.
• Helped to define the TrendKite voice and appropriate tone for different mediums.

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• Concept, pitch, and write a minimum of 2 editorial style blogs per month. 
• Strategize and direct food and event photography to be included in blogs.
• Strategize blog content for social media and digital publication.

I own & run a micro-digital agency that specializes in branding, digital strategy, copywriting, web design, and social media and email campaigns.

• Help clients brand their business by defining voice, tone, personas, and strategy 
• Develop monthly content and social media campaigns for clients to drive conversions and meet business goals
• Create content and write copy for client’s blogs, landing pages, websites, and marketing materials
• Assist clients with various tasks on their websites hosted on WordPress, Squarespace, Weebly, and Wix such as e-commerce implementation and landing page design

Sam Saenz🇺🇸

About Sam Saenz

Expertise

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