Singapore

Social media writing

Branding

Digital Marketing

Direct Marketing

Bachelor of Business Administration - BBA

Samantha Lim

VP, Group Brand

Collaboration

Problem-solving

Time management

Organisation skills

Presentation skills

Customer service

Stakeholder management

Leadership

Content strategy

Marketing strategy

SurveyMonkey

Trello

Asana

Canva

ChatGPT

HubSpot

Notion

Adobe Creative Suite

- Developed and executed a comprehensive social media strategy to increase brand awareness and engagement on multiple social media platforms, resulting in a significant increase in followers and engagement.
- Successfully rebranded the company to better reflect its values and mission, resulting in increased recognition and credibility in the marketplace.
- Created a content strategy that aligned with the company's goals and objectives, resulting in increased website traffic and lead generation.
- Hired, trained, and managed a team of brand, social media and digital marketing associates to support the company's marketing efforts and ensure consistent messaging across all channels.
- Executed a comprehensive PR and communications strategy that resulted in increased media coverage and positive press for the company in 2022
- Utilised data analysis tools to measure the success of marketing campaigns and make data-driven decisions to optimise future campaigns.

- Led the company’s digital marketing and marcom initiatives for the financial app platform in the SEA region
- Liaised with China marketing team to coordinate product launches and marketing content
- Oversaw the creation, upgrade and maintenance of the company website
- Produced content for the company’s website, app platform, social media channels and client communications
- Generated and implemented strategic ideas for client acquisition via omni-channel marketing
- Reviewed reports and analysis from digital agencies to improve and test ads for client acquisition KPIs

Maintained customer relationships and brought in continued sales from
current and new customers
Conducted market research on competitors' pricing and marketing strategy to
increase competitiveness of the company's product offerings
Liaised with design agencies to develop company's website and marketing
collaterals for sales team
Designed and created company presentation for sales departments' usage in
all presentations to current and prospective new clients

Top performing new comer in the bank in terms of monthly sales volume

Passed CHI and CFMAS module 5, 8 and 9
Analysed customer needs to recommend suitable financial products to existing customers and constantly expanded customer base through tele-consulting and client’s referral
Among the top few producers in the cluster 80% of the time

Maintained long-term corporate client relationships by giving appropriate marketing solutions to their business needs
Built rapport with clients to ensure trust and satisfaction on a personal level
Managed internal processes, expectations and moral for effective teamwork 
Planned and executed campaigns within tight deadlines

Amin Vatani

Co-founder & CEO

Mehul Mehta

Director - Strategy

Samantha Lim🇸🇬

About Samantha Lim

Expertise

What mentees say