Germany

UX Design

Service Design

Customer Experience (CX)

Generalist Product Management

Business Development

Project Management

UX Research

Service Design Research

Business Transformation

AI Design

Master’s Degree

Samantha Lim

Founder & CEO

Statical Analysis

Product strategy

Prototyping

Stakeholder management

Leadership

Negotiation

AI/ML

Conversational AI

Information architecture

Market research

User research

Salesforce

UserTesting

Webflow

Figma

Google Ads

Jira

Mailchimp

Miro

Adobe Creative Suite

Linear

Problem-solving

Critical-thinking

Relationship management

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Supporting startups' growth through NBT's accelerator programs as a Growth Navigator by providing workshops, keynotes, and coaching.

MoreTo is a platform to support banks and their customers achieve their life goals. We tackle the problem using personalised AI-enabled journeys.

• Led effective strategy pivot with initial customers demonstrating 95% increase in sign up and use.
• Built product from 0 to 1. Established product engineering team from ground up, developed GenAI model, and launched product under 5 months,
• Drove investor outreach, fundraising and GTM supporting the CEO. Established processes and a leads pipeline that translated into 6 times more investor meetings a month.

• Developed a strategic consulting offering aligning ServiceNow's sales organization to co-deliver digital innovation to their Marquee customers, projecting $8.5M increase in annual sales revenue.
• Led customer engagements in EMEA, from discovery to proof-of- concept, demonstrating ServiceNow’s platform capabilities in solving critical business problems.- Developed a strategic consulting offering for ServiceNow's sales organization towards Marquee customers, by aligning major business units, resulting in $8.5M increase in revenue.

Design Lead for Purchase Pillar: Optimisation of check-out experience across Germany, Netherlands and France led to an increase in basket size of 25%+. Led cross-functional team to develop the Purchase and Post-Purchase customer experience by identifying opportunities for strategic initiatives.

• Built various fintech ventures in stealth mode including female finance, couple finance, real estate financing, small business expense management, and developed early stage product for DeineStudienfinanzerung.
• Developed product design capability for Finleap Build, overseeing product designers and UX researchers.

• Interim Product Design leadership at HSBC's ventures - Serai, B2B Garments Trade Platform and HSBC PayMe for Business where I established product design capabilities and built the products from 0-1.
• Rapid value proposition validation supported new product launch and GTM in China for European brands e.g. Marriott, Faurecia and AB InBev. Led successful strategy revamp of AB InBev’s Boxing Cat Brewery under 6 weeks, improving sales in Shanghai and scale to other cities in China.
• Digital transformation for public services and healthcare in Singapore with Inland Tax Authority, Ministry of Health and Integrated Healthcare Systems.

• Designed and built Singapore Custom's Networked Trade Platform, a next-generation trade information management platform. 
• NTP is the winner in the e-business category of the World Summit on the Information Society (WSIS) Prizes 2017.

• R/GA is a well-established international agency, that wishes to build stronger experience design capability. My role at R/GA was two-fold - advocate and coach service design, and design digital-physical experiences.
• Designed and built Tribe by Astro, a mobile-based video streaming service which achieved 1M downloads across Indonesia and Philippines.

• Research and service design for transformational offline and online services for urban innovation projects in North America and Asia.
• Kampung Admiralty is Singapore’s first modern elderly village. Winner of World Building of the Year 2018.

Samantha Lim🇩🇪

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