

Head of Design, Design Director, SVP at Mason America, Goldman Sachs, AT&T, Deloitte
Head of Design, Design Director, SVP at Mason America, Goldman Sachs, AT&T, Deloitte
Personal: Father of three, skateboarder, musician, and lover of life and people. I grew up in Africa until the age of 7. Much of my family is in the design industry and my father was a CD when I was a teenager. For the past 15 years I have moved from Cali to NYC 6 times back and forth. My family now has a house in NY and a house in Mexico where we spend much of our time.
Professional: Hands on Design Director with 15+ years experience across industries in data-driven software/hardware development, product/brand strategy, and scalable design systems. I enjoy growing design maturity, rigor, and craft within organizations to lead award winning teams in the development and execution of user-centric products and branded experiences. Leveraging many years of experience, I employ expert IC skills and the design fundamentals needed to lead by example and action. Highly successful developing 0-1 stage ideas. Through understanding and empathizing with human needs and experiences, our research and design work focuses on delivering products that elevate the brand and enhance the everyday lives of the consumer. Using new technologies and time-tested techniques, we solve complex challenges for our clients and their brands.
โIf you're seeking a mentor skilled in design thinking and strategic implementation, I highly recommend Samuel. He excels in distilling complex ideas into understandable concepts and is an attentive listener, focused on addressing your specific needs. He simplifies complex ideas, giving clear steps for improvement. His approach is practical, offering clear, actionable advice.โ
โConnecting with Samuel has been a true delight. His extensive knowledge in both product design and branding makes him an invaluable mentor for bridging these disciplines. Samuel's generosity in sharing his expertise, inspiring work, and constructive feedback on my portfolio have made our interaction highly rewarding.โ
โMy recent mentor session with Samuel was terrific! Samuel was honest, insightful, and professional. His constructive feedback and resourcefulness were top-notch. I highly recommend him! Personally, Thank you!โ