

UX Researcher, UX Strategist at Google
UX Researcher, UX Strategist at Google
Hi, I'm Santiago! I'm a UX Researcher at Google with over 6 years of experience delivering high-impact product strategy.
Throughout my career, I have led qualitative and market research across global regions (including LATAM and APAC), translating complex user behaviors into actionable product decisions. My work spans from optimizing consumer-facing features for millions of users to delivering and integrating trust and privacy capabilities into Google's core infrastructure.
Armed with a Master's degree in HCI from Yonsei University (South Korea), I specialize in behavioral sciences and human ecology, helping cross-functional teams design complex systems for complex users (humans and agents).
I can help you with:
Designing for AI, Privacy & Complex Systems (including trust and agent-based workflows)
Mixed-Methods Research & Strategy (translating behavioral insights into roadmaps)
Bridging Theory with Speed (connecting rigorous research methodologies with fast-paced product development)
“Ele tem uma escuta ativa muito boa, e sabe conectar diferentes experiências que teve na sua trajetória para trazer insights relevantes para a conversa. É uma mistura de realismo com otimismo muito importante, saio das sessões com a cabeça fervilhando de ideias!”