Canada

Platform Product Management

Bachelors

Sara Hashemi

Senior Product Manager

Product analytics

Product strategy

Communication

Problem-solving

Time management

Critical-thinking

Customer service

Stakeholder management

Analytical skills

AI/ML

LinkedIn writing

Product roadmap

Trello

UserTesting

Amplitude

ChatGPT

Figma

Hotjar

Jira

Mixpanel

Notion

Google Analytics

PowerBI

Nakisa is a global leader in enterprise business solutions for Organizational Design and Lease Management. 
● Conducted product discovery and requirements gathering for an AI-powered HR tool by spearheading
competitive research, teardown, and benchmarks of 6 competitors and analyzing the internal data of more than 30 enterprise clients.
● Validated the ideas through interviews with 7 enterprise clients and prospects.
● Collaborated with a team of 9 product designers, data scientists, and AI engineers in defining the product
roadmap, user journeys, rapid prototyping, and writing 100% of user stories based on business cases in the MVP

Peekage is a Techstars-backed consumer product discovery SaaS startup operating in the US and Canada.

● Enhanced the agile processes resulting in an increased velocity of delivery by 80% in the course of 8 months.
● Helped develop the product-led growth culture in the team.
● Built a partnership and launched 3rd-party surveys on the app to increase daily user engagement by 23%.

Wink is a C2C social eCommerce marketplace to discover, buy and sell new and pre-loved apparel and jewelry items.
● Led a team of 10 employees to design, develop and grow the product to a platform with 300K listings and 45K purchases worth more than $0.5M.
● Optimized the conversion funnel to reduce the cost per acquisition by 60% by implementing an automated landing page generator for ambassador campaigns.
● Achieved a month-over-month user purchase growth of 57% by adding a suite of booster features.
● Invented a referral program that enhanced monthly registration by 30%.
● Designed and implemented a go-to-market strategy that enabled us to onboard more than 100K users with only $12K in the marketing budget.
● Increased average time-on-app from 2 to 10 minutes in 7 months through successfully pivoting from a general classified business model to a social fashion eCommerce marketplace.

Snapptrip is a full-service travel booking website and a subsidiary of Snapp Group, the largest Internet services company in the Middle East.

● With the goal of increasing product usage among enterprise clients, interviewed more than 60 employees of the three largest enterprise customers to define a high-level roadmap for the B2B platform.
● Collaborated with the head of design to prototype, develop, and launch the B2B/enterprise solution in 2 months.
● Improved customer NPS by half a point by monitoring their pain points through the customer service team of 200 and validating, prioritizing, and converting them to user stories.

Clickyab is an ad network serving more than three billion monthly ads across display, native, and video.

● Added a new monetization channel and increased sales by 3% by designing and implementing an automation tool for serving ads on instant messaging apps like Telegram.
● Brainstormed with the sale and BI teams to prevent fraud, resulting in an 11% increased CPA.

Sheypoor.com is an online classifieds marketplace with over 10 million monthly users and 500 employees.

● As the initial product manager, assembled and managed a team of 5 experts to create user personas, conduct competitive analysis, and articulate the product vision.
● Cooperated closely with the CEO and assisted him in launching some of the biggest projects in Sheypoor, such as designing the first revenue model, launching the first native iOS app, and redesigning and rewriting the website.

● Was in charge of optimization, monitoring, and measuring the KPIs of the marketing team during a 3-month 360° campaign (TV, Billboard, PPC, Social Ads).

● Guided and trained the customer support team, designed and executed the QC for 30K monthly posted listings, and managed the outsourced telesales team of 10 people.

Sara Hashemi🇨🇦

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