United States

UX Design

Graphic Design

UI/ Visual Design

Design Operations

Service Design

Content Design

Product Design

Customer Experience (CX)

Digital Marketing

Interaction Design

Growth Design

UX Testing

UX Research

Business Transformation

Sarah Murgel

VP, Experience Strategy & UX, Trailhead

Usability Testing

Product strategy

Communication

Collaboration

Problem-solving

Empathy

Team player

Presentation skills

Stakeholder management

Leadership

Content strategy

Data visualisation

Design systems

Information architecture

User research

Product roadmap

Adobe Illustrator

Adobe Photoshop

Airtable

ChatGPT

Figma

Miro

Adobe Creative Suite

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

How to think about design career paths and what progression looks like for designers?

Design career path

Working with an amazing team of forward doers to conceptualize new ways to engage and experience the Salesforce brand through the digital channel.

Freelance design leader with over 20 years of agency, in-house and digital experience. Specialties in Experience Strategy, User Experience, and BD. Skilled in providing the insight, context, and clarity that aligns vision and brings digitally transformative ideas to life. 

Clients have included: Punchcut, Faire Design (now Atlantic57), Salesforce

Persuasive and engaging storyteller. Management of the user experience practice for the western region. Hire and train new employees, mentoring of existing practitioners. Work with the executive leadership to evolve the UX practice within the San Francisco, Portland, Los Angeles and Seattle offices. Seek areas across organization to contribute and optimize process, strategy and skills. Staff user experience on current projects and its representation on new business initiatives.

Regional discipline lead. Direct the user experience across multiple large projects simultaneously. Manage and develop 20+ user experience professionals. Participate in large business development efforts, and scope large design efforts to ensure my team is set up for success. Internal and external thought leadership.

Leader and doer. Spearhead business development and client-billable initiatives that involve Information Architecture, Interaction Design, Content Strategy and User Research. Work collaboratively with Creative, Technology and Strategy to create compelling, insight-driven experiences. Set the course for the larger Razorfish UX team and justify proposed experience directions to clients through a user-centered design process. Drive solutions and concepts through a process from ideation to articulation, and on to supporting the construction/execution of user experience concepts.

Develop the information architecture and interaction principles of rich and complex interactive experiences for various platforms and channels. Garner a deeper understanding of target users' needs, tasks, and goals through primary and secondary research. Articulate UX concepts and solutions through scenarios and visualizations. Lead the development of prototypes that demonstrate the concepts to clients and potential users. Collaboratively lead user research, concept testing, and usability testing. Develop and document detailed user experience specifications for highly interactive interfaces. Offer active thought leadership in User Experience issues and trends.

Conceptualize, design and produce workflow processes, navigational models, page level wireframes, functional requirements and visual design elements for internal and external corporate sites and applications. Conduct and integrate Usability Research findings in design team process and work. Create guidelines and specifications and communicate them to clients/vendors/other design teams. Develop and execute user-centric UI and visual design strategies based on defined target audiences. Manage team of UX Designers from concept to completion. Work effectively with other disciplines to maintain cohesive solutions and services. Grow and standardize best practices and procedures. Create in-house methodology for creative team, and share with other departments to assure accurate project scoping. Lead the advancement of the creative design discipline.

Sarah Murgel🇺🇸

About Sarah Murgel

Expertise

Sessions with Sarah Murgel