United Kingdom

Branding and Identity Design

MA with Distinction

Sarah Robb

Brand Strategist and Course Founder

Brand Strategy Sarah

Brand Strategy Academy

Stakeholder management

Analytical skills

Brand positioning

Brand strategy

Branding

Market research

SurveyMonkey

Canva

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

How to successfully prepare and position yourself for a job promotion?

How to get promoted

My Brand Strategy Academy online course walks you through EXACTLY how to do brand strategy step-by-step, equipping you with all the tools, processes and insight you need. 
  
Why am I the right person to help you learn this critical skill? 
Here’s 3 reasons:
A SIMPLE PROVEN APPROACH
I’ve done my time.  20 years in fact.   Working on multiple, world-leading brands, across the A-Z of industries.  In senior brand strategy roles in many of the world’s best agencies in London, New York and San Francisco. 
Why should you care?  
Because it brings you clarity. You get a simple approach that has worked for all sorts of businesses.  With no unhelpful branding/marketing jargon.  Instead - a crystal-clear framework that everyone in the business understands, adopts and acts on.   Goodbye brand bamboozling, hello business buy-in.

THOROUGH PRACTICAL TOOLS
You know when you watch a course and they say something like, “Do some customer research to find this out,” and you’re left wondering... How?  What am I supposed to ask? How do I analyse it….?  This is not how I roll.   
I give you step-by-step tools, guides and templates throughout my Brand Strategy Academy course.  I tell you all the questions you need to ask - and choices of ways to ask them.  Because – stop the press - not all businesses are alike.   I’ve done the heavy lifting, so you can apply the tools, make sense of the outcomes, and move swiftly onwards.

UNIQUE INSPIRING CASE STUDIES
I geek out on brand strategy.
For the past 8 years I have been creating and constantly updating a database of the brand strategies of the world’s most valuable brands.  
Some people collect baseball caps … I collect brand strategies...  
How does this help you?
Well, 20 years real-world experience + this unique database = geeky fun for me; tons of industry-leading examples for you. I know you have big brand ambition - so I bring you the big brand strategies. Gorge to your heart’s content.

www.brandstrategysarah.com

Helping select clients to identify, redefine or refresh their brand strategy. Guest speaking on brand strategy creation.
Recent clients have included Corinthia Hotels, Claridge's, The Berkeley, eto wine, Actual Experience, The Set (Hotel Cafe Royal and The Conservatorium), Sage, Stagecoach, the Connaught, Hélène Darroze, Fera at Claridge's, The Maybourne Hotel Group, EY, Precise, Circus, Landor, Brash Brands.  Recent guest speaking engagements include lectures at Bournemouth University on Brand Strategy Creation, Branding in Luxury Hospitality and Value Proposition Development and guest speaker for the Marketing Academy Scholarship.
www.brandstrategysarah.com

Led complete global rebrand for EY (Ernst & Young) and a team of 25.

Brand strategy for Novartis Oncology, Don Julio Luxury Tequila among others.  Led research practice including innovation research for Entenmann's.

Brand strategy for brands that included Diet Coke, Hess, Player's.

Brand strategy for brands including Gatorade, Viagra, Lipitor, Caduet, Ambien, Smirnoff, Wilkinson Sword Intuition.

WPP's unique annual Fellowships for graduates and MBAs aim to develop high-calibre management talent with experience across a range of marketing disciplines.
The program is unique in its multi-disciplinary approach and is comprised of three one-year rotations through WPP companies, with each rotation chosen on the basis of the individual's interests and the Group's needs.
A senior executive mentor from WPP is assigned to provide overall career guidance.

Working for the Japanese Government-run exchange and language teaching program, JET, at the Hagi Board of Education, in Yamaguchi-ken, Japan.

Sarah Robb🇬🇧

Create an account to accelerate your career with expert mentors worldwide.