Sarang Yang🇰🇷

About Sarang Yang

Global UX Researcher at Spoon Labs

I’m a UX researcher and product strategist who helps teams design for diverse audiences. I love digging into how people think, what they need, and why it matters, then turning those insights into smarter products and content.

I’m currently bringing UX research into media and entertainment by bringing user experience into storytelling. I help creatives pressure-test market assumptions, uncover cultural nuances, and make audience-informed decisions that resonate globally. My focus areas are the US/Canada, Korea, and MENA region.

With five years of experience in SaaS and hardware (IoT, Wellness, Real Estate), I’ve tackled complex problem spaces and adapted research methods across product life cycles—from R&D and 0-to-1 launches to in-market optimizations. As an in-house researcher, I’ve collaborated closely with product, design, and content teams to transform insights into impactful user experiences.

Expertise

Sessions with Sarang Yang

• Mentorship Session (30 min): Mentorship session