Germany

UX Design

UI/ Visual Design

Product Design

M.Design

ICSE

Shatabdi Biswas

Senior Product Designer

Medium

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Team player

Presentation skills

Stakeholder management

Leadership

ChatGPT

Figma

Miro

Mixpanel

Adobe After Effects

Led the design of diverse features on the Bolt Micromobility consumer app for iOS and Android, contributing to enhanced user engagement and business growth:
Successfully launched Group Rides, resulting in a +7.87% GMV uplift. collaborated with research in User testing to ensure maximum valuable product in first pilot launch. 
Grew parking initiatives by introducing Park Assist, VPS, and charging docks to induce better parking habits and parking awareness, addressing highly complex use-cases across multiple cities. Results include correct parking rate of 97.2% in Brussels, scaled to all major cities.
Played a key role in supporting tenders to cities, contributing vision proposals that secured tender wins in Milan for three consecutive years.
Implemented a penalty and fine system, highlighting transparent communication between city enforcement and users.
Introduced an onboarding experience for new and returning users, aiming to educate users comprehensively on rules and behaviours for an improved riding experience.
Achieved an uplift in pass consumption among power users through the introduction of targeted passes and experiments.
Developed in-app communication strategies for pricing, enhancing user understanding and engagement.
Collaborated with brand team to introduce education materials on safe riding behaviours and implications resulting in improved riding behaviours among users.

Led design and experience for multiple features while being the core Product Designer for Cross-selling. Successfully launched MVPs and collaborated with different team sizes including PMs, EMs, PAs, engineers, and researchers throughout my tenure delivering thoughtful, insight-led design solutions and iterations driven by data experiments. 

• 😎 Leading product design and UX for a no-code (Server Driven UI) platform from zero to one.
• 👩‍💻 For Cross-selling team, responsible for creating an end to end ordering experience that helps users complete their orders with the most contextual products 
• 💡Created deeper value in cross-selling through research and experiment led decisions

Other projects at DH:
• 👌 Successfully launched MVP for Search auto suggestions, launched search focus and search result page on Foodpanda
• 🙌  Launched MVP and supported Favourites feature from scratch
• 🤘 Motion design enthusiast, part of the motion guild, discovering and solving problems and opportunities with motion experiences: helped launch Skelton loader experience to make perceived wait/load time experience on Foodpanda better. 
• 👍 Contributed to the design system 
• Secured the best presentation in a Hackathon for "User Generated Content" for menu items with no photos 

•🤝 Closely worked with the Research team and Product specialists to cater to the culture, behavioral nuances of different markets while designing experiences 
• 🕵️‍♀️ Driving vision, strategy for design in partnership with Data, Product, and Engineering.
• 📈 Measuring success and iteration via an experiment-driven approach to validate the hypotheses or impact of the work

• 🤝 I led the design of various features on the Shuttl consumer app, responsible for user research, UX, and execution of different design experiments. 
• 👩‍💻 Redesigned and strategized the Shuttl operational portal for a more actionable and information-rich experience. Led user and product research, ideation processes, detail end-to-end UX. solutions/prototypes, and drove user testing iteration and sessions for proven great solutions.

• 👩‍💻 I designed the platform for Roundglass’s digital content- both user-facing and CMS. 
•💡 Launched CMS, visual composer, experience, and reading platform. Made scalable reusable CMS patterns, design system that helped content creators create content easily and helped readers discover content. 
• 🕵️‍♀️ Took the role of PM, gathered requirements and turned them into product goals, defined task flows. Communicated scenarios, end-to-end experiences, interaction models to the engineering/product team, created a roadmap for the product. 
• 🤝 Ensured pixel-level implementation by communicating profusely with different development teams.

At Paytm my roles are varied from making interactions, user flows to user research and user testing studies.
•💡 Uncovered loopholes in the login experience in a research hackathon, which led to introducing an app lock feature of Paytm on Android. 
• 🤝 Led the redesign of a new experience for the Paytm Seller app. Released new experiences and features such as loan, return-replacement, UX consistency notification center for sellers on both App and website. Led research, ideation session along with the PM and UI to discover user behavior, pain points, needs.
•💡 Conceptualised the user experience for Cabs on Paytm

Re-imagined the phone book for mobile first users

Delivered Application filling For Teach for India. Improved User experience, drop out rates and successful completion.

Conceptualized, designed and successfully tested an automated User Interface testing tool for Android, in collaboration with another intern developer.

I joined a small start up called Cheesecare as a Visual Designer. It was my first job and my roles varied from website designing, conceptualizing, client servicing. Little did I know that I was a part of a bigger plan, our company merged with a tech company called Neev Technologies, which later on merged with Razorfish India. I was part of the first few design members of Razorfish, India design team. Even though it was my first job as a Visual designer and I had just started my career, I came into the light of UX. I had been a part of great discussions with the design team which gave me insights about UX and its meaning. I always feel grateful to have been able to work with Cheesecare.

Shatabdi Biswas🇩🇪