Canada

Product Marketing

Master of Business Administration - MBA

Product Marketing Certified: Leadership

Bachelor of Technology (BTech)

Saurabh Khurana

Product Marketing Manager II

Product strategy

Problem-solving

Critical-thinking

Empathy

Presentation skills

Stakeholder management

Leadership

Brand positioning

Market research

Marketing strategy

Product roadmap

Zapier

Airtable

Asana

Canva

Figma

Hotjar

Intercom

Miro

Confluence

Google Analytics

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Tips for transitioning into a new role or company.

Changing roles

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

- Led Go-To-Market strategies for Hootsuite's core Analytics product & Hootsuite Impact (G2 Fall Leader 2022 : Social Media Monitoring and Social Media Analytics)
- Devised a churn mitigation strategy for a $xxM ARR product; retained 70% clients YoY through tactics aimed at increasing product adoption.
- Crafted an all-in-one sales enablement hub and co-led enablement efforts for Hootsuite <> TikTok launch for a 350+ people sales & customer team.
- Crafted and rolled out a new product roadmap highlighting jobs-to-be done for customers, their pain points, and Hootsuite's points of differentiation; boosting internal asset adoption rate from 82% to 95%.
- Led product success webinars and customer focus groups to gather critical product insights to help prioritize product features in the roadmap.
- Led internal enablement sessions on analytics tools, closed the feedback loop to generate informative customer insights from Gong and Salesforce (SFDC) closed notes.

- Planned, strategized and executed go-to-market strategies for ongoing product releases
- Conducted customer interviews, case study intake sessions, and win-loss interviews to understand buyer behaviour and psychology
- Created buyer personas and mapped customer needs to sophisticated use-cases, use-cases to technical features, and features to business benefits
- Distilled core benefits into product messaging and positioning for Comm100's products
- Led enablement sessions to arm Sales & Marketing, Channel, and Partner teams for every product release
- Monitored competitive landscape to help Comm100 differentiate from its competitors
- Devised new framework and developed Sales Battlecards for Comm100's Tier-1 competitors
- Collaborated with Product, Sales, Customer Success, and Partner teams to identify customer needs and deliver supporting assets
- Recognized as Employee of the Quarter (Q3'21)

- Distilled new value proposition, product messaging, and positioning after conducting over 40+ primary interviews, and analyzing 350+ survey responses
- Proposed go-to-market strategy for market expansion in US; evaluated B2B markets, conducted market sizing, and competitive intelligence
- Created drip-campaign strategy to effectively retarget SQLs (Open rate: 48% and CTR: 7.14%)
- Ran growth hacking experiments with product team focused on acquisition; optimized sales funnel to reduce friction in signup process, leading to 67% more signups
- Led growth initiatives in collaboration with product, marketing & sales, and customer success teams; created sales enablement materials (buyer personas, email templates, competitor battle-cards, and pricing tools)
- Performed competitive and market analysis, pricing analysis, win-loss interviews and WTP/conjoint analysis to shape product strategy and strategized on new pricing tiers for new products
- Identified and deployed product onboarding tools; worked jointly with product designers to map out and personalize user flows

- Devised a go-to-market strategy and made executive recommendations to C-suite after analyzing competitive landscape and identifying a $100M target market
- Performed sensitivity analysis and cost-benefit analysis of 5 potential Cassav's products; calculated ROI for the first product line
- Crafted unique value proposition and created buyer personas upon conducting primary market research via interviews and thoroughly analyzing 250+ survey responses
- Assisted with new product development and mapped out the supply chain by identifying and engaging with sourcing and packaging partners, processing facilities, and potential retail channels
- Created product technical documentation, product and brand messaging, website copy in order to communicate the benefits of the product

- Devised a go-to-market strategy for UNIQAI to penetrate the North American market while suggesting pricing models for its SaaS solution
- Carried out extensive market research and conducted over 40+ stakeholder interviews to identify the pain points in the market
- Identified the product-market fit upon conducting a thorough competitive analysis across North America; identified and recommended early adopters in Canada and US

- Delivered end-to-end proprietary SaaS based solutions starting from requirement gathering, development and implementation to UAT (User Acceptance Testing) and production; innovated customized business solutions, operations timelines and ad-hoc analyses for 2 Fortune 200 clients
- Defined and measured KPIs (Key Performance Indicators) to track portfolio products' sales; created contingency plan and risk-mitigation strategies to support product-lifecycle
- Rolled out NPS surveys and conducted QBR (quarterly business reviews) to assess client satisfaction; crafted business proposal decks, project timelines, effort estimate and milestones
- Trained over 50+ new hires in areas such as Incentive Compensation, Structured Communication, Power - Excel, and Awards/Eligibility Design
- Designed and developed Performance Reporting Solutions for 4 business units for a client (Field force : 400 sales reps), achieved process excellence by incorporating lean framework, achieving a reduction of 1 FTE (Net yearly savings - $100,000)
- Reduced processing cycle time by 60% by conducting VSM on a commercial operations project (Net savings - $90,000 per runtime; yearly savings - $360,000 (over 4 cycles))
- Liaised with client leadership to analyze performance growth metrics and devise strategy for an orphan drug (rare disease therapy)
- Created SOPs (Standard Operating Procedures) for softwares and technical documentation for proprietary software products; performed fairness analysis of goal setting methodologies for 4 products to boost sales force effectiveness (SFE)

- Increased engagement rate by 35% by collaborating with marketing leadership to brainstorm on personalized communication (Email, SMS, and Mobile App)
- Boosted open rate by 7% by formulating category-specific Email marketing campaigns
- Conducted primary market research to comprehend consumer behavior, implemented digital campaigns aimed at acquiring new customers, capturing ~1200 first time customers in a 28-day period

Saurabh Khurana🇨🇦