

Director of Product Marketing and GTM at SAP/Concur
Director of Product Marketing and GTM at SAP/Concur
Strategic, data-driven, marketing leader and engagement expert with 20 years of experience in product marketing, branding, and communications. I enjoy working with smart people and exceeding expectations. I thrive in diverse, open, and fast-paced environments.
WHAT I DO: I help companies execute high-impact marketing and sales strategies to achieve better performance through content, engagement, training, and customer experience.
WHO I WORK WITH: Outside of other marketing resources I predominately partner with Sales, Product, Customer Success, and Creative teams to provide clear value and support to stakeholders while driving business objectives. --Marketing is the ultimate bass player to the corporate rock band. πΈ
SPECIALTIES: β GTM β Engagement β Sales Enablement β Positioning & Brand β Brand Advocacy & CABs β Competitive Analysis β Training β Campaigns β Subscription β Retention & Loyalty β Consumer & Market Research β Gamification β Web & App Development
AREAS OF FOCUS: Finding innovative solutions to challenging timelines in fast-paced, performance-based work environments and being a trusted partner with cross-functional teams. Leading successful data-driven marketing strategies as well as improving operational efficiencies through process optimization, best practices implementation, and clear & accurate communications.
Experienced with: Marketo, Salesforce, SalesLoft, Eloqua, Google Analytics, Google Adwords, SharePoint, Vertical Response, Basecamp, Kapost, JIRA