Sepideh Hashtroodi 🇨🇦

About Sepideh Hashtroodi

Principal UX Designer at Salesforce

I’m a Principal UX Designer at Salesforce with 10+ years of experience designing complex, data-driven products across companies like Salesforce, SAP, Splunk, and Mastercard’s NuData Security. My work focuses on transforming advanced analytics and AI into intuitive, human-centered experiences used by millions of business users.

I previously spent 1.5 years as a design manager, leading and coaching a team of designers, shaping product strategy, and partnering with executives. Now back in an IC role, I continue to lead a major product area within Tableau Next, mentor designers across teams, and drive strategy and innovation in agentic analytics, predictive insights, and enterprise data workflows.

I’m passionate about helping designers grow—whether that means improving craft, navigating career transitions, strengthening strategic thinking, or building confidence in complex product environments.

How I Can Help You

Career Growth & Transitions: Moving between IC and manager roles, Growing into senior positions, Preparing for promotions

Portfolio & Craft: Structuring strong case studies, Storytelling and communicating impact, Designing for complexity

Product Strategy & Leadership Leading through ambiguity, Managing cross-functional alignment

Expertise

Sessions with Sepideh Hashtroodi

• Getting Buy-in (30 min): As a leader, you're often needing to get buy-in from stakeholders. Buy-in is the result of showing your team why your idea achieves their goals. Let's discuss your challenges and how you can navigate them better to influence.
• Portfolio Review & Revamp (30 min): In these mentorship, we'll review your existing portfolio and provide constructive feedback for improvement. You'll receive guidance on enhancing visual appeal, organizing content, and targeting specific audiences. Revamp your portfolio to make a lasting impression and increase your chances of landing dream projects or job opportunities.
• Feedback Session (30 min): Join us for a dynamic feedback session where we will explore your career objectives and challenges in your current role. This is an opportunity to discuss any aspect of your professional journey, whether that involves a potential role change, navigating workplace challenges, or receiving valuable insights on your resume. As your mentor, I bring expertise in design and product development to guide our conversation. Together we will delve into your aspirations and identify actionable steps to enhance your career trajectory. This session is designed to foster an open dialogue so we can get to know each other's perspectives and work collaboratively towards your goals. Come prepared to share your thoughts and questions as we embark on this enriching experience together.

What mentees say

“I had a fantastic mentoring session with Sepideh and highly recommend her,. She reviewed my resume line by line and provided honest, detailed, and actionable feedback instead of generic praise. She helped me rewrite my achievements to better highlight measurable impact and explained what recruiters and hiring managers are really looking for. I learned a lot from this session.”

“Sepideh is incredibly strategic, knowledgeable, and thoughtful. I learned so much from our conversation, not only from her expertise but also from the practical insights and advice she shared. Beyond that, she is genuinely kind, approachable, and easy to talk to, which made our conversation both enjoyable and inspiring. :)”

“I had a wonderful mentoring session with Sepideh. She was incredibly friendly and encouraging throughout, creating a comfortable space to learn and ask questions. She's clearly technically strong, and that expertise came through in the thoughtful, practical suggestions she offered.”