Serrano S Sergio A🇸🇬
VP Experience Design APAC & EMA at Citi
About Serrano S Sergio A
VP Experience Design APAC & EMA at Citi
I'm an Experience Designer, APAC & EMEA. I specialize in UX/UI, Service and Product Design, Digital Transformation, Branding
Expertise
What mentees say
“I'm lucky to share common background with Sergio. His stories regarding the service design role and the transition from graphic design background are relevant and insightful to me. I also asked him a few ad-hoc questions regarding service design master study and he advised me on the learning experience, things to beware, etc. The session with Sergio is casual and fun.”
“Sergio is dope! He has a rich background in branding, product design, and tech in general, and obviously knows and cares deeply about what he does. He communicates very clearly and guided the conversation so it was productive. After learning about the headaches and challenges around growing design teams, we dove into the app I'm building and got some great feedback. Highly recommend a session!”
“Talking to Sergio really helped me understand what it is like working in a large design team with many different function. He also gave me great advice on how to communicate with clients and stakeholders to make designs that create values that align with their interest.”