United States

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Seth Gouker

Lead UI/UX Designer

Communication

Collaboration

Problem-solving

Presentation skills

Figma

Adobe Creative Suite

+ Collaborated closely with veterinary healthcare professionals to deeply understand user needs, leading to the development of a comprehensive, user-focused design system.

+ Crafted a scalable and flexible design system, supporting both digital and in-person interactions, to meet the diverse needs of the business.

+ Integrated UX research, interaction design, and visual design principles to create a seamless, intuitive user experience for diverse user personas.

+ Ensured consistency and enhanced usability across various platforms, solidifying the brand's commitment to user-centric care and improving overall customer satisfaction.

+ Increased customer satisfaction by 25% through the implementation of a user-focused design system.

+ Achieved a 30% reduction in user complaints by enhancing usability across various platforms.

+ Improved brand loyalty by 20% through the creation of a seamless, intuitive user experience for diverse user personas.

+ Spearheaded the creation of a robust design system and brand foundation for a startup during its crucial initial funding round.

+ Directed product photoshoots, showcasing the startup's offerings with a keen eye for visual storytelling.

+ Collaborated intimately with marketing and design teams to craft a comprehensive brand book, serving as the cornerstone for all branding efforts.

+ Established user interface guidelines, defining the startup's visual identity and ensuring brand consistency across all customer touchpoints.

+ Increased brand recognition by 35% through the implementation of a comprehensive brand book.

+ Achieved a 25% improvement in user engagement by defining user interface guidelines.

+ Enhanced market presence by 40% through the establishment of a robust design system and brand foundation.

+ Spearheaded Descent's brand and product evolution, achieving a remarkable 47% increase in brand recognition through strategic leadership and innovative design thinking.

+ Executed a highly efficient brand development strategy within a bootstrap budget, optimizing resource allocation and resulting in a notable 17% reduction in overall expenses.

+ Pioneered a data-driven marketing approach, leading to the establishment of a powerful direct-to-consumer (DTC) channel that disrupted the extreme sports market, yielding a substantial 39% increase in market share.

+ Instrumental in driving an outstanding 32% growth in revenue and enhancing user engagement and retention through meticulously crafted user-centric design and marketing strategies.

+ Applied agile project management, cross-functional team leadership, and UX best practices, contributing to a significant 20% improvement in the overall customer journey and cementing Descent's position at the forefront of the industry.

+ Played a pivotal role in the early-stage development of an e-commerce platform for a CBD retail company, driving online sales growth through targeted digital advertising campaigns and search engine optimization (SEO).

+ Collaborated with the internal marketing team to design and execute email marketing campaigns and strategies, resulting in increased profits.

+ Produced a range of marketing assets, including photography, videography, and aerial footage, contributing to the brand's development.

+ Led the design of digital and print assets tailored for wholesale accounts and product packaging, enhancing brand visibility and market appeal.

+ Achieved a 50% increase in online sales revenue through targeted digital advertising campaigns and SEO optimization.

+Boosted email marketing campaign profits by 30% through strategic design and execution.

+Enhanced brand visibility and market appeal, resulting in a 40% increase in wholesale account acquisition.

+ Led the execution of an innovative lead generation marketing strategy by introducing a new web application aligned with cutting-edge brand marketing techniques.

+ Increased incoming sales leads and fostered long-term client retention through strategic direction and brand communication enhancements.

+ Orchestrated the development of a cohesive suite of marketing assets, including photography, videography, and a unified design system, to strengthen brand communication across all channels.

+ Contributed to the refinement of sales management processes in the United States through strategic operations partnerships with overseas managers, boosting profitability and reducing operational costs.

+ Achieved a 50% increase in incoming sales leads through the implementation of the innovative lead generation marketing strategy.

+ Enhanced client retention by 30% through strategic brand communication enhancements.

+ Reduced operational costs by 25% through the refinement of sales management processes.

+ Championed innovative user retention and acquisition initiatives as a lead strategist, collaborating with clients to develop a globally accessible wholesale ordering interface that elevated user experience and expanded market reach.

+ Orchestrated email marketing and dynamic video marketing campaigns, driving significant sales growth.

+ Led the generation of new product lines, overseeing the design and launch of both physical and digital offerings, enriching the brand portfolio and enhancing customer engagement.

+ Achieved a 40% increase in user retention through the implementation of innovative user acquisition initiatives.

+ Drove a 50% increase in sales growth through strategic email marketing and dynamic video marketing campaigns.

+ Expanded market reach by 30% through the development of a globally accessible wholesale ordering interface.

+ Led inventory management operations within the Whole Foods Frozen Department, honing analytical skills to predict customer buying patterns and preferences.

+ Recognized parallels between efficient stock systems and well-designed user interfaces, sparking an interest in UI/UX design.

+ Optimized purchasing processes and managed stock levels, laying the foundation for a transition into UI/UX design.

+ Improved purchasing efficiency by 30% through predictive analysis of customer buying patterns.

+ Enhanced user experience by implementing intuitive inventory interfaces, resulting in a 25% increase in operational efficiency.

+ Successfully transitioned from inventory management to UI/UX design, leveraging analytical insights to create impactful digital experiences.

Seth Gouker🇺🇸

About Seth Gouker

Expertise

Sessions with Seth Gouker

What mentees say