United States

UX Design

UI/ Visual Design

Branding and Identity Design

Design Operations

Service Design

Content Design

Product Design

Customer Experience (CX)

Generalist Product Management

Technical Product Management

Growth Product Management

Data Product Management

Platform Product Management

Group Product Management

UX writing

Branding

Product Marketing

Interaction Design

Growth Design

Project Management

UX Research

Content Strategy

Content Creation

Business Transformation

Shagane Barsegian

Previously VP, Design @ Zonda | Founder & CEO

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Customer service

Conflict resolution

Stakeholder management

Leadership

Project management

Public Speaking

Negotiation

Accessibility

Brand strategy

Business intelligence

Content pipeline

Content strategy

Data visualisation

Database management

Design systems

Email marketing

Email writing

Human computer interaction

Information architecture

Marketing strategy

Monetisation

Newsletter writing

Product roadmap

Product strategy

Prototyping

Typography

Usability Testing

User research

WordPress

Figma

Jira

Mailchimp

Blog writing

Brand positioning

Content editing

Content research

Content creation

Qualitative research

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

How to identify star candidates, evaluate technical ability, and close hires

Hiring software engineers

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Art Center Industry Mentor program (founded on campus September 2019), pairs graduate students with design professionals in the domain of industrial, communication, and interaction design.

- Coach MFA students through interviews and job placement
- Facilitate career path discovery, introductions, and networking
- Help grads secure the most competitive offer and benefits

Zonda (merged with Meyers Research & Hanley Wood in December 2019), is the largest editorial, data, and services portfolio serving the residential and commercial construction industry with a national team of 600 employees.

- Head product and brand design teams for data products, evangelizing design
- Hiring leadership roles and practitioners to shape a new chapter of housing data
- Building product and brand teams, creating high growth environment and collaboration
- Facilitating the Zonda 2030 company vision, building Lexicon design systems and ops
- Developing a high growth portfolio product suite and product segment strategy
- Facilitating change, managing capacity, supporting corporate systems
- Building kits, templates, and tools to empower employees

#caltechmakers (founded on campus January 2018), is the first kid's tinkering group for ages 7+ to practice learning, prototyping, and demo skills during a weekly meet-up.

- Designed programming at the intersection of science, engineering, and design
- Facilitate parent demos, guest speakers and industry tours
- Developed a LA County STEM network and public programming

Meyers Research (merged with Hanley Wood in December 2019), a Kennedy Wilson Company, is the nations leading residential real-estate research and data firm operating across the country with an expert count of 150 employees. 

PRODUCT
- Ran a cross-platform suite of products, internal tools & services
- Scaled the product 6 years into lifecycle & multiple revenue streams
- Paired with heads of data and development to iterate platform level upgrades
- Advised functional ops models and risk management for M&A integration 
- Groomed teams for growth, agility, while automating production work
- Created a collaborative environment that's transparent, iterative and fun

DESIGN
- Implemented consistent yet flexible data and brand experience in 35+ markets
- Systematized design components and logic to create patterns to expedite builds
- Grew the design function to be a full functioning product and brand team
- Ran the annual think tank event for industry executives to facilitate future visioning
- Mastered the domains of real-estate data, economic indicators, and market nuances
- Managed requirements, design capacity, team focus, work pipeline & org expectations
- Build marketing automation, lead scoring, CRM reporting, lead gen programs
- Oversaw national & regional product, marketing, and brand footprint

CLIENTS
KB Home, Land Advisors, DR Horton, JP Morgan Chase & Co, Beazer Homes, Century Homes, Richmond American Homes, Black Rock, IHP Capital Partners

Hot Studio (acquired by Facebook April 2013) is an acclaimed 60 people experience design company that envisions, designs, and builds digital products and services with offices in CA & NY. 

- Created top of the line apps & software for an accomplished portfolio of clients
- Solved business problems via native and responsive digital platforms
- Ran a 5-month iOS app built out and testing for a B2B data and analytics tool
- Implemented UX for a 30 channel aggregate ad-based media platform
- Audited and structured multi-level taxonomies of lifestyle TV content
- Learned from the most kind, giving and esteemed design leaders in the field

CLIENTS
Meyers Research, California Academy Of Sciences, Western Union, Eaton Vance, Ulive, Yellow Pages, Scripps Network

R/GA (a subsidiary of Interpublic Group) is a full-service digital agency creating products, services, and communications by supporting client operations in 18 countries and with 2000 employees. 

- Supported Fortune 500 national brands in digital marketing and e-commerce
- Designed custom shopping experiences and lookbooks for Nike
- Ran evergreen and seasonal rebrands cross-sport categories
- Lead fan research and methodology definition for premium product categories
- Authored omnichannel and mobile benchmarking reports for executive teams
- Ran Forrester and Pew research for MasterCard future of banking personas
- Rebranded Taco Bell and pioneered one of the first online ordering systems

CLIENTS
Logitech, Nike, HP, Verizon, Men's Wearhouse, Degree, Goldman Sachs, Master Card, Taco Bell

Affective Computing (a research group of MIT Media Lab) is combining engineering, cognition, neuroscience, sociology, education, and design to explore novel technologies and algorithms to aid communication, emotion, and empathetic computing developed by published work of 16 grad students.

- Collaborated with Jackie Chia-Hsun Lee Ph.D., advised by Rosalind Picard
- Researched haptic interfaces, perception, and emotions of the time
- Prototyped tactile hardware devices, calibrated sensors, laser-cut parts
- Presented a poster, prototype, and demo at SIGGRAPH 08, submitted a paper to SIGCHI 09

AWARDS
2008 - CCA Grad Design Research Grant 
2008 - CCA Provost Research Travel Grant

Marc Jacobs, a Louis Vuitton Moët Hennessy company, is a globally renowned luxury brand offering collection and ready-to-wear soft goods, accessories & beauty with 500 employees worldwide.

- Reported to Marc Jacobs & 2 Creative Directors support Marc Jacobs & Marc by Marc
- Received fabric orders, worked with the production room to make the sample library
- Sewed runway and showroom samples, applique, and surface design, died fabric
- Placed orders with vendors for special treatments, buttons, collected vintage samples
- Sat in fittings, made production packages, assisted seamstresses
- Did not sleep, wash or live much

Shagane Barsegian🇺🇸