Germany

Branding and Identity Design

Customer Experience (CX)

Branding

Business Development

Content Strategy

M.A.

Shaheen Maassen

Founder

Communication

Problem-solving

Critical-thinking

Empathy

Leadership

Analytical skills

Brand positioning

Brand strategy

Content strategy

Market research

Marketing strategy

Asana

Canva

ChatGPT

Relationship management

Qualitative research

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

I inspire a new generation of leaders to stop viewing brands as external façades or mere images, and instead to understand them as living systems – much like real people – with their own identity, history, values, and voice. In doing so, I foster a mindset shift that empowers organizations to act with greater authenticity, clarity, and integrity.

Development of brand strategies for digital start-ups
o	Brand, competition, trend and customer analyses (close cooperation with the internal insights 
        department) 
o	Development of external and internal brand strategies (including vision, mission, positioning, brand 
        and company values) 
o	Classic strategic planning as a foundation for ideation, e.g. for commercials (close cooperation with 
        Creation & Production) 
o	Supervision of client projects in the area of offline and online to ensure optimal brand management
o	Internal training on the relevance and possible uses of the brand

Team Lead
o	Preparation of a departmental strategy and business planning (P&L)
o	Reporting to management and participation in international meetings on business development 
o	Employee recruitment
o	Employee development based on brand and performance specific balanced scorecards and 
        individually agreed development goals

Strategic brand development and leadership
o	Analysis of the market, trends, competitors and the Beyonity brand using secondary data as well as 
        customer and employee interviews.
o	Workshop-based development of strategic brand foundations (vision, mission, positioning & USP, 
         brand values) 
o	Close cooperation with agencies for the conception of a new website and business stationery 
o	Implementation of measures to bring the Beyonity brand to life internally (hiring process, job profile, 
        balanced scorecard, internal competitions, etc.) 

Operative Marketing
o	Implementation of brand foundations in KPI-based marketing planning + P&L
o	Establishment of partner agency networks for the implementation of the marketing measures

Various projects with clients from the real estate industry (DAX and medium-sized companies) and in retail (start-up sector)

Company and brand development in the field of Ayurvedic remedies & superfoods.
(Development of a strong brand and business model with sustainable sourcing, social production, B2B and B2C sales processes and digital marketing)

Consulting for brand strategies, innovation, culture and transformation (DAX companies, medium-sized companies and start-ups) 
o	Market, trend and competition analyses, brand analyses, touchpoint analyses
o	Strategic brand foundations for market entry, repositioning, strategic focus, etc.
o	Implementation strategies, e.g. social media strategies

Shaheen Maassen🇩🇪