Iran

Digital Marketing

Data Analysis

Master of Business Administration - MBA

shahla aminaei

Digital Marketing Expert

Communication

Problem-solving

Time management

Critical-thinking

Analytical skills

Deal strategy

Marketing strategy

Python

Trello

Typeform

Youtube

Zapier

Adobe Photoshop

Google Ads

Google Data Studio

HTML

Google Analytics

PowerBI

• Running Omni-channel data-driven Automation campaigns with Email, push notification and SMS.
• Designing the buyer journey, determining the marketing funnels and process of Marketing Automation requests.
• Managing marketing automation requests sprint for Alibaba.ir base on products (International Flights, Domestic Flights, Buses, International Hotels, Domestic Hotels, Tours)

Promoted in the company as an eCRM Specialist with below responsibilities:

• Implementing, managing and delivering targeted campaigns to reach expected commercial outcome
• Implementing tailored transactional communication to boost satisfaction during the customer journey
• Setting an integrated and omnichannel strategy for all transactional, ad-hoc and targeted campaigns
• Setting and designing tailored campaigns for potential clusters to boost retention and reach the targets
•Own end-to-end production of email and push notification campaigns, including error-free copy, imagery, links, and segment lists.
• Partner with project manager and stakeholders to manage campaign calendar and creative approval processes to ensure on-time launches.
• Reporting of email and push notification campaigns.
• Participate in the brainstorming and conception of new marketing campaign ideas.
• Good understanding of HTML/CSS coding.
• Reviewed emails for brevity and accuracy of information.
• Used database systems to track generated leads.
• Sent emails to those people who had requested more information.
• Completed unsubscribe requests quickly.
• Ensured proper email delivery to leads.
• Developed and implemented email marketing campaigns for various clients in the Rewards Network.
• Ensured only individuals who requested to receive emails were sent them.
• Promptly processed all unsubscribe requests.
• Ensured brevity and accuracy of marketing messages.
• Consulted with clients for email marketing campaign planning.
• Design and development activation, reactivation and transactional email.
• High attention to detail.
• Ability to manage various projects at once in an ever-changing environment, while working well with other teams.
• Setting Automation, Transactional and segmented ad-hoc Push notifications and in-app messages.

shahla aminaei🇮🇷