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Shamil Feroz, mentor on ADPList

Shamil Feroz🇸🇬

UX/Product Design Leader at ex-Apple, ex-Biofoumis

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About Shamil Feroz

UX/Product Design Leader at ex-Apple, ex-Biofoumis

[Currently taking a break from ADPList] Please DM to make an Ad-Hoc meeting request. I am a Product Design Strategist with over 16 years’ leadership experience in the UX/UI domain, emphasising user-centric design and team mentorship covering retail, banking and healthcare sectors.

As a natural problem solver, I have always been fascinated by technology and its ability to transform everyday lives and deliver tangible benefits.

UX is very broad in its application and can be utilised across a range of circumstances and sectors underscored on leveraging existing behaviour and requirements data to design better solutions and improve end user experience.

I am detail oriented with a continuous improvement mindset that lends itself to the pursuit of excellence enables me to never stop learning and to always be thinking of better ways of doing things which I apply in my daily life.

Expertise

DesignProductNo/Low CodeProduct DesignGraphic DesignUX DesignUI/ Visual DesignBranding and Identity DesignService DesignBrandingContent StrategyUsability Testing

Sessions with Shamil Feroz

  • Mentorship Session (30 min): Mentorship session

What mentees say

“Shamil consistently goes above and beyond to provide thoughtful guidance and mentorship. He invests his time generously — often extending well beyond what’s expected — to ensure clarity, depth, and real growth. His attention to detail and ability to break down complex challenges with precision truly stand out.”

Pranjal Sharma, UX Designer at poweryou.ai

“I am extremely grateful for Shamil's exceptional guidance and support in improving my portfolio. His excellent communication skills and deep knowledge of the subject were evident throughout our session. He provided detailed insights and motivated me to make the necessary changes. His outstanding problem-solving abilities helped me create a coherent product.”

Yining "Elena" Zhang, User Experience Researcher at 2025 Student mHealth Design Competition by HFES

“Shamil was a wealth of information with regards to my questions related to a healthcare app. With his background, he could go deeper into the small details to really elevate my learning. Despite going over our allotted time, he didn't make me feel rushed and we could organically branch out our conversations while it still feels comfortable and natural. Highly recommend!”

Celeste Ng, Graphic designer at -