United States

Shan Shen

Principal Product Designer

Empathy

Stakeholder management

Communication

Collaboration

Team player

Presentation skills

Leadership

Problem-solving

Critical-thinking

User research

Usability Testing

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

How to think about design career paths and what progression looks like for designers?

Design career path

I drive growth initiatives and design strategies to expand the company's vision in the secondary market by offering customized products. Additionally, I create and refine core customer journeys to attract and retain high-value enterprise customers.

• In 2023, I led the design of the Inventory & Distribution platform experience, integrating sister brands swag.com and Printfection, following the company's acquisition. This initiative resulted in $30.5K in sales within just 3 weeks after the pilot launch.

• I expanded the design system during the tech migration from Rails to React across 5+ commercial apps. This ensured cohesion and consistency at a large scale. By utilizing the design system, the entire team has adopted a consistent use of components. For instance, we now see over 50K component inserts per week, a significant increase compared to the benchmark of 2022 where it was only 10 times less.

• I oversee product design for multiple business portfolios, focusing on driving impactful business opportunities. I made significant improvements to the Account Service and Collaboration Service. These improvements aimed to facilitate shared accounts, enable unified authentication through Auth0 integration, allow tax exemption usage in the K12 sector, and introduce mobile enhancements. For example, a single experiment with a "Share" button increased order conversion by over 10%, resulting in annual sales of 2M.

• As a member of the On-Business-Leadership-Team (OBLT), I collaborate with leaders in principal and managerial roles to develop design leadership skills. In the latter half of the year, I actively mentor senior product designers, design system designers, and architects on the team.

I design safety automation for Lyft's drivers and riders to support the company's vision of providing seamless transportation for everyone with efficiency, quality, and care.

• In 2022, I designed a Premium Support system for Lyft drivers that used automation to quickly solve issues while they were driving. This resulted in a substantial increase in driving hours (+4.1% or 273K) and a significant reduction in Cost per Incremental Driver Hour from $18 to $0.23 for all Lyft rides.

• Lead and design Wish for Merchants seller portal and empower 1.5M+ merchants to sell products to global customers through the Wish app. 

• Craft end-to-end user experience on web and mobile for global merchants. Create holistic design solutions that define problems & goals, map user flows, create high-fidelity designs, prototype interactions, and introduce new product features and services. 

• Plan and conduct user research throughout the entire product cycle and apply user-centered design knowledge to gather insights from Wish merchants and customers, including email surveys, user interviews, and usability studies. 

• Lead and contribute to Wish's design system and build a robust mobile-first experience for internal and external users. Manage and maintain design consistency from designing UI components to promoting the Wish brand.

• Partner with product managers, engineers, researchers, data scientists, writers, and marketing members on cross-functional collaborations to envision and build the future of affordable shopping. 

• Manage, mentor and recruit interns and designers.  

Wish for Merchants: 
https://merchant.wish.com/welcome-v2

• Core product designer of BlueJeans Meetings desktop application.
• BlueJeans desktop app has 1M+ Monthly Active Users and is rated 4.8/5 in NPS score. 
• Contributed to end-to-end designs in iterative release cycles (Alpha, Beta, GA & Production).
• Analyzed user data through NPS, quality surveys, and customer support tickets.
• Organized design sprints, demos, and design QA.
• Conducted user research through remote user testings and onsite visits.
• Created design guidelines for BlueJeans' products (Rooms, Events, and Dolby conference phone).
• Assisted in the designs of BlueJeans Support Center. 
• Mentored 4+ design interns for growing design culture in the team.

• The first designer at Yoi and designed the MVP version of Yoi HR software.
• Created wireframes, design mockups, and prototypes for product Alpha releases. 
• Collaborated with product managers and worked closely with engineers to bring designs live.
• Created design collaterals for sales and fund-raising demos. 
• Produced videos and animations to raise brand recognition.

• I was the designer of Acton Rocketskates Mobile App. 
The App was launched in 2014. Available on the App Store and Google Play. For the full app experience, it requires pairing to Acton electric skates. 

App Store: 
https://itunes.apple.com/us/app/acton-app/id931555587?mt=8
 
• I also designed Acton Rocketskates Kickstarter campaign in 2014 ($550,725 raised). I created visual, and animation work to introduce Acton Rocketskates to the public. 

The Kickstarter campaign:
https://www.kickstarter.com/projects/petertreadway/acton-r-rocketskates-worlds-first-smart-wearable-m

• Post to the campaign, I designed Acton's website to allow customers to continue placing pre-orders.

• Teaching assistant for Creative Technology course in Media Design Practices graduate program. I assisted introducing Arduino, Intel Galileo and Spark micro-controllers for design students to create interactive prototypes in the context of the Internet of things(IoT). 

• Studio management assistant for the equipment room. I managed checkouts and returns of electric devices. I assisted audio-visual support for design workshops, classes, and colloquiums.

• I assisted introducing my graduate program to Chinese prospective graduate students. I helped to translate and craft content for communications between my program and top design institutes in China.

Shan Shen🇺🇸