Australia

UX Design

Product Design

UX Testing

UX Research

Email Marketing

Portraiture Level 2

Bachelor

Higher School Certificate

Shannon Kennedy

Principal Product Designer

Usability Testing

Quantitative research

Monetisation

Qualitative research

Collaboration

Problem-solving

Critical-thinking

Empathy

Presentation skills

Stakeholder management

User research

Qualtrics

Figma

Hotjar

Confluence

3 month secondment parental leave cover.
• Lead a team of designers
• Design roadmaps
• Hiring & onboarding new starters
• People leadership
• Change management 
• Resource planning and prioritisation 
• Team building and engagement

User Experience, Customer Experience team

• Human Centred Design approach and UX advocate
• Project planning and scoping
• User research and testing
• Wireframes and prototypes
• Workshops and codesign design sessions
• Stakeholder engagement 
• Cross-functional team collaboration

Key projects:
- Home page & course search user journey 
- Website redesign and GEL
- Student acquisition campaign

Role includes:
- User interviews 
- Planning and running workshops
- Analytics, heatmaps, data review
- Internal stakeholder engagement 
- Wireframes and prototypes (Sketch, Invision, Axure, XD)
- Online user testing (click tests, impression testing, card sorting etc)
- On-campus guerilla testing
- Reporting, mapping, analysis
- UI and adhoc visual design as needed

User Experience and UI Designer, Customer Experience team

• Human Centred Design approach
• User research and user testing
• Wireframes and prototypes
• Workshops and codesign design sessions
• Stakeholder engagement 
• Cross-functional team collaboration

Key projects:
- Home page & course search user journey 
- Website redesign and GEL
- Student acquisition campaign

Role includes:
- User interviews 
- Planning and running workshops
- Analytics, heatmaps, data review
- Internal stakeholder engagement 
- Wireframes and prototypes (Sketch, Invision, Axure, XD)
- Online user testing (click tests, impression testing, card sorting etc)
- On-campus guerilla testing
- Reporting, mapping, analysis
- UI and adhoc visual design

Winc (formerly Staples).
UX and UI web enhancements, user journeys and wireframes
Graphic and Digital design with the Marketing team. eDMs, online collateral and print.
Lead designer for Back to School campaign.

• Graphic Design for marketing collateral including print, design for web, EDM design and build.
• Work closely with the Marketing team and key stakeholders to execute on brand campaigns for both online and offline platforms.
• Track effectiveness of campaigns and develop enhancements to drive conversion through design and User Experience.
• Ensure the brand is consistent across the 8 lines of business, for Australia and New Zealand.
• Able to work on multiple projects of varying complexities at any one time, from marketing collateral to multi channel campaigns.

Designing and implementing marketing campaigns, point of sale material and local area projects for 65+ NightOwl locations Australia wide. 

Responsibilities include:
• Up to date knowledge of retail and FMCG marketing trends
• Brand development for across the network eg. Coffee, Eat Healthy and Hot Food collateral 
• POS design and distribution organisation for the National monthly marketing calendar
• Graphic design for online and digital media including, website, social media, external LED signage and internal TV screens
• Liaison with printers, stakeholders, franchisees and suppliers

Assisting the marketing team with marketing collateral
Design for print and online including flyers, park signage, tv screens and Facebook

Designer and Co-ordinator of all in-house and promotional material including newspaper ads, gift cards, candy bar posters, stationary, web site etc.

Freelance graphic designer for both businesses and individuals. Clients include Australian National Publishing, The Printing Well, The Australian Magazine Company and Boss Print Greeting Cards London.

Typesetter, graphic design, advertisements

I love my role at ShanDesign. I get to work with a large range of businesses and collaborate with them to create functional and visually appealing marketing collateral. I oversee each project from the initial client meeting, through to concept creation, implementation and the final product for print or web.

Shannon Kennedy🇦🇺

About Shannon Kennedy

Expertise

Sessions with Shannon Kennedy