United States

Sharanya Ramesh

Product Marketing Researcher

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

How to create personas, and leverage them in design.

Creating and leveraging user personas

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Stakeholder: GTM teams, Product, Product marketing, Marketing communication, Retail and sales teams 
Marketing researcher focused on providing upstream product and GTM insights for trust and privacy for all RL launches 

- Leading all trust-related marketing research across the RL portfolio (VR, AR, Smart glasses, Metaverse, Horizon worlds, Avatars and Metaworks)
- Developed research roadmaps , prioritized key projects and designed socialization roadshows for trust and privacy teams 
- Conceptualized and executed research roadmap for multiple product and features from product scoping, development, validation and Go-To-Market (GTM) process completion (product development, product market fit, feature prioritization, audience segmentation, targeting, positioning, pricing and messaging research)

Conduct mentorship sessions on ADPList, schedule time if you want to discuss. 

Mentor on anything:  
- Research
- International student job struggles/job hunt 
- Non-STEM degree related queries
- Imposter Syndrome 
- Staying Organized and Planned

Stakeholder: GTM teams, Product, Product marketing, Marketing communication, Retail and sales teams 
Marketing researcher focused on providing upstream product and GTM insights for VR HW (In-market and NPI), VR for business, Metaverse and avatars 

- Developed research roadmaps , prioritized key projects and designed socialization roadshows  for VR HW, VR for business, Metaverse and avatars 
- Led end-to-end GTM research for workline VR product, Meta Quest Pro which includes pricing, positioning, messaging and device  research  
- Managed and mentored junior researcher to ensure impactful insights delivery and activation 
- Conceptualized and executed research roadmap for multiple product and features from product scoping, development, validation and Go-To-Market (GTM) process completion (product development, product market fit, feature prioritization, audience segmentation, targeting, positioning, pricing and messaging research)
- Involved in consumer segmentation development and persona development of key audiences for VR and metaverse

Stakeholder: Product, Product marketing and Sales teams
Product researcher focused on providing upstream product insights for ad products across Facebook, Instagram and WhatsApp

- Independently engage with cross functional partners to develop the research roadmap, design, manage and activate several concurrent projects (mix-methodology and internal data analysis) & third-party research vendor management 
- Design and conduct consumer research and communicate impactful and actionable insights to stakeholders leading to product development and go-to-market strategies for monetized and organic products focused on increasing advertiser value 
- Build long-standing stakeholder relationships to establish research-based product development and growth strategies for new products, products in the alpha/beta stage and mature products

Member of the Global Insights and Analytics team.

Stakeholder: Marketing & Sales 

•	Develop strategic market and customer insights using mixed-methodology research & data analysis from various sources for marketing, sales and product teams across global and regional teams - develop a closed-loop process for addressing actionable findings 

-	Managed & collaborated research projects with a team of 3 researchers 
-	Project managed insight/recommendations for omni-channel journey/campaign strategy & launches pertaining to cloud, DNA center, security, enterprise networking, IoT and collaboration products 
-	Provided insights based on personas: CIO, service providers, small business, mid-size and enterprise
-	Insights for launch of Cisco into the SaaS landscape (Market, competition and UX research for enabling better customer experience)

•	Insights activation lead (Building out actionable insights for implementation) pertaining to customer opportunity valuation, characterization and customer behavior predictions to senior leadership (Product marketing, product, sales and marketing teams)

-	Led insights activation by developing marketing & media mix models and multi-touch attribution solutions to inform marketing spend allocations and partners for campaigns across regions. (+9% increase in total lead value influenced by paid marketing channels)
-	Insights activation for sales resource allocation and budget optimization based on customer’s wallet size and spending capacity 
-	Projects focused on increasing lead generation for marketing and sales through modelling to improve chat, calling and email outreach
-	Roadmap, visualization (dashboarding design based on stakeholder requirements) to increase insights adoption and product development research for data models across the team focused on customer behavior and characterization

•	Experience with developing research roadmap (stakeholder mapping, research process etc.), scorecards and KPI development

Stakeholder: Marketing

Project Management (Research projects handled in a nutshell): Persona Development, Feature Prioritization Research, Packaging & Pricing research, Satisfaction studies, Concept testing, UX Research - Website Design & Content Research, Customer Segmentation Research, Landscape Research, Go-to-market Strategy Research, Name Testing Research

Research Platforms: Survey Monkey, Question Pro, User Testing and Optimal Workshop
Data Analysis tools: SPSS, Advanced Excel, SQL and Market Sight

- "Team of One" Consumer Insights and Research Team running qualitative and quantitative studies
- Uncovering market & consumer insights influencing & determining marketing, brand, communication & design strategy 
- Project management of end-to-end mixed methodology research independently from problem identification/understanding to conveying research insights to varied C-suite stakeholders 
- Involved in understanding the needs of key audiences and help inform marketing programs and communications to articulate the value of Instapage offerings to consumers

Industries: Architecture, Engineering, and Construction, Manufacturing, Mechanical Systems, Gaming & Hospitality, Security & Critical Facilities, Food, Beverage, and Packing

Project Management (research projects handled in a nutshell): Market sizing and Prioritization, Ad Testing, Customer Satisfaction Analysis, Market Segmentation, Pricing Research, User experience research, Brand Awareness and Reader profiling studies, Consumer Interest gauging studies, Custom industry trend studies 

Survey Platforms: Decipher and Kinesis 

Data Analysis tools: SPSS, Advanced Excel, and Market Sight

Concurrently led multiple research projects for 55 BNP Media brands- Developed and executed independently research and used data from across teams to understand trends, business opportunities, identify gaps to drive decision ensuring business bottom-line growth

Industries: Architecture, Engineering, and Construction, Manufacturing, Mechanical Systems, Gaming & Hospitality, Security & Critical Facilities, Food, Beverage, and Packing

Project Management (research projects handled in a nutshell): Market sizing and Prioritization, Ad Testing, Customer Satisfaction Analysis, Market Segmentation, Pricing Research, User experience research, Brand Awareness and Reader profiling studies, Consumer Interest gauging studies, Custom industry trend studies 

Survey Platforms: Decipher and Kinesis 

Data Analysis tools: SPSS, Advanced Excel, and Market Sight

- Designed and managed 8 reader preference studies parallelly optimizing client's objectives by formulating tailored questionnaires and analyzing data into meaningful insights to guide strategic decisions for the upcoming year's editorial calendars leading to increase in advertising revenue
- Designed and conducted attendee, speaker and exhibitor satisfaction studies of 8 events and concept testing and pricing research of 3 potential events across varied industries with an objective of identifying the gaps and suggest required improvement for enhancing the effectiveness of their future events scheduled in 2018
- Developed industry and profession related trend reports for a) Industrial heating & thermal processing Industry and b) snack, food equipment & Ingredient Industry to provide insights to publications regarding equipment, profession, salary etc. 
- User Experience (UX) Research designed to help businesses build meaningful experiences beyond purely digital or physical touchpoints to more seamless and connected interface
- Post Ad testing for construction related publication to determine ad’s effectiveness based on analysis of consumer responses, feedback, and behavior for periodic campaign tracking 
- Conceptualized and designed concept testing studies to ensure attendance and profitability of prospective events across the appliance design and quality Industry professionals

- Employed in the Corporate and Finance team with Burson- Marsteller, a leading communication services network, servicing a diversified business conglomerate, Accenture, Fin-Tech start-up - Capital Float and other project-based start-up contracts
- Involved in communication strategy and marketing strategy for Accenture's technology, corporate, digital and consulting verticles of Human Resources, Banking and Financial Services, Retail, Consumer Good and Services, Communication and Media among others

- Strategized and executed research to identify and design external communication strategy with the objective of creating a high impact, high ROI, segment specific multi-media marketing communications leading to an increase in brand recall for clients
- Designed and managed corporate reputation gauging studies to determine awareness/recall levels through primary telephonic/ in-person in-depth interviews and secondary research through brands and open- source information basis trade/ Industry reports 
- Periodic In-depth competition analysis to understand business strategy and internal communication tactics using secondary research techniques

- Member of the Corporate Team and worked on clients across varied industries like Banking, Loyalty Management, Energy and Technology
- My responsibilities included planning, execution of campaigns, scheduling communication strategy, new business development and database management
- Conducted qualitative analysis of media across verticals to ensure micro-targeting of journalists based on clients/ communication strategy

- Head of the student body that acts as the bridge between a variety of stakeholders i.e. students, faculty, and industry experts and led a team of 16 students from across cohorts
- Recruited and enhanced the team size by 100% and provided training to ensure improvements were sustained for upcoming cohorts
- Defined SOP (standard operating procedure) to streamline processes and aid easy transition within teams
- Conducted extensive qualitative research to benchmark courses with other institutes which helped us provide periodic feedback to incorporate in the current curriculum and add value
- Conducted longitudinal quantitative study among the students to understand student satisfaction with course and faculty over the years across cohorts
- Conducted quantitative research for feedback on course, faculty and curriculum to ensure continued progress

The Mamidipudi Venkatarangaiya Foundation (MVF) is an Indian non-government organisation (NGO) that began as a research institution on issues relating to social transformation. The Foundation is building the capacities of community in rural and urban areas for abolition of child labor by universalizing social education. 

Responsibilities included but were not limited to  develop a marketing communication plan to meet the communication objectives and implement category specific marketing plans.
 Content curation and traction generation in social media platforms like Twitter, Facebook etc. The team bought about a 500+ increase in the follower base on social media platform, Facebook. In addition, it also released a documentary and magazine showcasing MVF's work over the years.

- PR lead for the student body that acts as the bridge between a variety of stakeholders i.e. students, faculty, and industry experts 
- Monitored and managed daily activities for the cell specifically for the PR cohort
- Conducted quantitative research for feedback on course, faculty and curriculum to ensure continued progress

- Led the implementation of a longitudinal study in association with Columbia University to effectively measure and define the impact of education imparted by Teach for All, gained In-depth understanding of field research and basic analysis to gain usable insights
- Actively involved in conducting on-field research, validating and preparing the data for analysis
- The study was done using a Quasi-Experimental ‘Difference in Differences’ study design, which compares gain in assessments of students in 'Teach for All' classrooms vis-a-vis non-Teach for All classrooms

Sharanya Ramesh🇺🇸

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