United Kingdom

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Multimedia Design

Design Operations

Service Design

Content Design

Product Design

Customer Experience (CX)

Generalist Product Management

Project Management

UX Testing

UX Research

Social media writing

UX writing

Branding

Digital Marketing

Content Marketing

Product Marketing

AI Design

Design Systems

Systems Design

Generative AI

Coventry Univeristy

University of the Arts London

Shaziya Ramji

Senior UX/UI Designer

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Organisation skills

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Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

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Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

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Product designer responsible for establishing and leading UX across CSL’s IoT Connectivity Management Platform (IoT.live), a complex B2B SaaS system used to manage large-scale connected device fleets across critical industries.

Working within the IoT Engineering division, I own the end-to-end design function, from discovery through delivery, helping transition the organisation from outsourced development to a fully in-house product model.

Key Responsibilities

• End-to-End Product Design
• Design System & Foundations
• User Experience Strategy
• Cross-Functional Collaboration
• Platform Enhancements
• Operational Impact

About the Platform

CSL’s IoT solutions support mission-critical connectivity across sectors such as security, fire safety, healthcare, utilities, and infrastructure, managing large deployments of connected devices worldwide. 

At Bandwidth, I led UX and UI design across the Universal Platform’s Compliance domain, focusing on End-User Validation, Requirements Packages, and Inventory Management. I worked closely with product managers, engineers, and researchers to deliver scalable design systems, accessible user journeys, and agile-ready assets.

My role centered on human-centered design, system scalability, and improving internal operational workflows through intuitive interfaces.

Key Achievements:
• Delivered a design system adopted by 5+ squads, accelerating sprint cycles and ensuring UI/UX consistency.
• Created a UX QA checklist and accessibility review framework, reducing design iteration loops and meeting WCAG AA compliance.
• Designed dashboards and admin reporting tools that improved compliance insights and audit traceability.
• Strengthened agile collaboration across squads, increasing velocity through better alignment of design and development.

Responsibilities:
• Designed UX flows and modular UI components for internal tooling and customer-facing experiences.
• Built a scalable Figma-based design system and sprint-ready design asset libraries.
• Conducted user research, usability testing, heuristic audits, and remote A/B testing.
• Embedded WCAG 2.1 accessibility compliance into product design practices.
• Supported agile squads through backlog grooming, sprint planning, and QA testing.

At IDBS, I led UX initiatives to modernize enterprise laboratory data management platforms, focusing on E-Workbook and the launch of IDBS Polar. My work combined UX research, accessibility integration, and scalable design systems to improve workflows for regulated R&D environments. I collaborated across product, engineering, and research teams to align human-centered design with digital transformation goals.

Key Achievements:
• Increased form completion rates by 36% through usability-driven redesigns of data entry flows.
• Developed a modular design system for Polar based on Google Material Design and Angular, ensuring consistency between Figma and production code.
• Led component QA and authored Zeroheight documentation, accelerating dev handoffs and reducing design-to-code discrepancies.
• Established remote usability testing protocols (Maze, UserTesting), validating hypotheses early and reducing post-development revisions.
• Supported the digital migration of legacy manual forms into automated workflows, enhancing accuracy and compliance tracking.

Responsibilities:
• Conducted user research, journey mapping, and scenario testing to identify critical usability gaps.
• Designed scalable UX/UI solutions across lab data input, validation, and reporting workflows.
• Built Figma component libraries with accessibility compliance (WCAG 2.1 AA standards).
• Collaborated with frontend and backend teams to align design intent with technical feasibility.
• Facilitated design QA processes, sprint planning, and stakeholder feedback loops within agile delivery frameworks.

At ION Group, I led UX design for the transformation of ConnectION into ConnectX, evolving an internal workforce tool into a market-ready SaaS platform. I shaped user-centered strategies for skills marketplaces, project matching, career feedback, and community engagement features, supporting enterprise-wide adoption. I worked closely with product, engineering, and research teams to deliver scalable, accessible, and intuitive digital experiences.

Key Achievements:
• Directed the UX redesign that successfully launched ConnectX, impacting over 15,000 global users and transitioning the platform to commercial SaaS.
• Designed skills marketplaces, feedback systems, and personalized workstream dashboards that improved engagement and usability across key modules.
• Synthesized insights from over 1,000 user survey responses, guiding product roadmaps and achieving a 33% increase in UX satisfaction scores.
• Defined modular navigation systems and IA frameworks that reduced onboarding time and improved discoverability across the platform.
• Built Figma design system foundations aligned with Angular component development and agile delivery practices.

Responsibilities:
• Conducted user research, persona development, journey mapping, and UX audits across workflows and product features.
• Designed scalable UX/UI systems for project matching, skills taxonomy, performance management, and digital community engagement.
• Facilitated agile sprint planning, usability testing protocols, and stakeholder design reviews.
• Collaborated with engineering teams to align frontend development with UX design specifications and accessibility standards.
• Led cross-functional workshops to drive alignment on user needs, business goals, and technical feasibility.

At Arkadin (now part of NTT), I designed digital and marketing assets for global campaigns across North America, EMEA, and APAC regions. I combined branding, user-centered design, and responsive web best practices to deliver creative solutions that supported digital transformation, virtual events, and communication services. My work contributed to faster campaign rollouts, improved brand consistency, and enhanced global marketing impact.

Key Achievements:
• Designed multilingual digital assets, responsive landing pages, and marketing templates that increased speed-to-market across global campaigns.
• Led creative design for Arkadin’s webinar and virtual event platforms, supporting internal communications and customer engagement.
• Created UX-driven web assets, social media content, and event branding for SaaS communication services under Arkadin Cloud UC.
• Strengthened brand consistency across 30+ countries by developing scalable design systems and campaign toolkits.
• Delivered design collateral that contributed to higher customer engagement rates and strengthened Arkadin’s global brand presence.

Responsibilities:
• Designed and developed digital creative assets for product launches, marketing initiatives, and event campaigns.
• Supported global marketing teams by localizing assets across multiple regions and languages.
• Collaborated with product managers, marketers, and developers to align creative execution with campaign strategy.
• Applied UX best practices to web assets, improving usability and visual appeal across digital properties.
• Maintained brand guidelines and produced creative templates for internal and external communication initiatives.

At Innovate Finance, I contributed to the design and marketing initiatives supporting major fintech summits, digital innovation events, and partner campaigns. I delivered creative digital assets that enhanced event visibility, audience engagement, and brand positioning within the global fintech community.

Key Achievements:
• Designed digital marketing assets, event branding, and campaign visuals for major fintech summits attended by global leaders and startups.
• Produced responsive web banners, social media campaigns, and promotional materials, supporting Innovate Finance’s brand growth across EMEA and North America.
• Strengthened event communications by creating UX-friendly landing pages and registration flows, improving sign-up conversion rates.
• Supported partner-driven campaigns, creating digital toolkits and co-branded assets for key sponsors and fintech innovators.
• Enhanced visibility for digital summits and investor events, contributing to record-breaking attendee numbers during event seasons.

Responsibilities:
• Developed creative concepts for event marketing, social media, and web campaigns.
• Designed digital collateral including email templates, sponsorship decks, and social content for live and virtual events.
• Collaborated with marketing, events, and partner teams to ensure brand alignment and creative excellence.
• Applied UX and visual best practices to web assets supporting audience engagement and lead generation.
• Maintained brand consistency across all external communications and event channels.

At Black Swan Data (formerly Puzzled Creative), I worked as a Design Manager supporting brand marketing, digital transformation initiatives, and data-driven storytelling. My role blended creative design with insights from predictive analytics, helping clients translate consumer trends into high-impact digital experiences across industries like CPG, entertainment, and technology.

Key Achievements:
• Designed marketing collateral, client decks, and data visualization assets that simplified complex predictive analytics insights for enterprise audiences.
• Created digital campaign assets, web content, and product marketing visuals that supported brand positioning and client engagement.
• Produced UX-optimized web assets and interactive reports to enhance client education on trend analytics.
• Strengthened Black Swan’s brand identity during its evolution from Puzzled Creative, contributing to new visual frameworks and creative guidelines.
• Supported cross-functional teams by translating complex data narratives into clear, engaging visual storytelling.

Responsibilities:
• Developed creative assets for marketing, sales enablement, client education, and internal communications.
• Designed web banners, infographics, interactive content, and presentation decks aligned to brand standards.
• Collaborated with marketing, data science, and product teams to craft narratives around predictive consumer intelligence.
• Applied UX/UI best practices to design interactive microsites, campaign landing pages, and visual dashboards.
• Ensured consistency across marketing campaigns during the company rebrand from Puzzled Creative to Black Swan Data.

At E2B Group, I served as a Senior Multimedia Designer supporting digital and print marketing campaigns across corporate and B2B sectors. I led the creative execution of branding, advertising, and promotional materials, driving higher engagement rates across multiple client projects and global campaigns.

Key Achievements:
• Designed cross-platform marketing assets including sales collateral, event branding, and digital advertising materials that boosted brand visibility.
• Developed and maintained creative brand guidelines across web, print, and social assets, ensuring consistent messaging for clients.
• Supported multi-channel campaigns with UX-focused landing pages and microsites, improving campaign performance metrics.
• Delivered responsive web designs that enhanced lead generation and customer acquisition outcomes.
• Collaborated with marketing teams to align creative output with strategic business goals and audience engagement targets.

Responsibilities:
• Conceptualized, designed, and delivered marketing materials for B2B campaigns and event activations.
• Designed responsive websites, microsites, and digital assets aligned to campaign KPIs.
• Created print-ready marketing brochures, trade show displays, and corporate presentations.
• Partnered with internal marketing teams and external vendors to manage creative delivery timelines.
• Applied UX best practices to digital deliverables, improving usability, accessibility, and brand impact.

At Kix Magazine, I worked as an Entertainment Journalist and Designer, combining editorial storytelling with creative visual design. My role involved producing engaging content for the entertainment sector while elevating the magazine’s visual identity across both print and digital formats.

Key Achievements:
• Researched, wrote, and edited feature articles, celebrity interviews, and entertainment industry reports that enhanced readership engagement.
• Designed magazine layouts, feature spreads, and promotional assets that improved visual appeal and reader experience.
• Produced branded social media assets and digital campaigns that supported circulation growth and brand reach.
• Collaborated with editors, photographers, and advertising teams to align editorial content with visual storytelling.
• Elevated the magazine’s presence through innovative design concepts and multi-platform storytelling strategies.

Responsibilities:
• Created editorial layouts for print and online editions, maintaining consistent visual language across issues.
• Conducted in-depth research and interviews to write original entertainment features and cover stories.
• Designed marketing materials, including event promotions and branded content assets.
• Coordinated with advertising teams to design sponsored content layouts that blended editorial and marketing goals.
• Supported digital content initiatives through multimedia production and creative visual concepts.

Multidisciplinary Creative Consultant with 15+ years’ experience delivering visual storytelling, branding, and digital marketing solutions for artists, record labels, and community-driven campaigns. I specialize in bridging creative direction with marketing strategy across web, video, social media, and live events — delivering impactful digital experiences that drive audience growth, brand engagement, and cultural impact.

• Designed album artwork and brand visuals for over 30+ artists across the UK urban, global pop, and South Asian music scenes.
• Produced digital assets for artists featured on X Factor UK, BBC 1Xtra, and major label showcases.
• Grew client online reach by 400% through coordinated artist campaigns and fan activations.
 Launched NHS digital awareness campaigns reaching 1M+ impressions for community and public health initiatives.
• Art-directed national tour campaigns and venue branding across London, Birmingham, and international stages.
• Delivered over 60+ digital projects on Behance with a combined viewership of 10K+

At Kagiso Interactive Media, I served as a Junior Multimedia Designer, leading the design and production of digital and print assets for entertainment and corporate brands. I delivered responsive web experiences, marketing content, and brand communications that supported business growth across multiple platforms.

Key Achievements:
• Designed and developed responsive websites, microsites, and mobile-optimized content for entertainment clients and campaigns.
• Created multimedia assets including digital marketing materials, print brochures, event branding, and social media content.
• Enhanced customer engagement by integrating UX-focused design principles into web and campaign assets.
• Supported cross-functional marketing and product teams to align creative execution with brand messaging.
• Strengthened visual brand consistency across platforms during major client campaigns and activations.

Responsibilities:
• Conceptualized and designed multimedia marketing content, websites, and campaign visuals.
• Produced print-ready designs for event promotions, advertising, and corporate communications.
• Collaborated with developers, marketers, and project managers to deliver cross-platform digital solutions.
• Applied usability and accessibility best practices to web assets for better user experience.
• Supported ongoing client initiatives with creative updates, rebranding, and content optimization.

Shaziya Ramji🇬🇧