Australia

Shelley Stellenberg

Creative Director

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Talk to other immigrants about the nuances and challenges of working in the tech industry.

Being an immigrant in tech

Keeping your sanity, career growth and job satisfaction.

Surviving a merger or acquisition

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

What are design systems and how to work with them?

Building successful design systems

• Collaborated with cross-functional teams to deliver omnichannel campaigns for clients such as Optus, Medibank, AGL, and Youi Insurance, ensuring cohesive brand messaging across print, digital, social, and in-store platforms.

• Managed tight deadlines and prioritised competing tasks to ensure artwork was prepared for timely handover to motion teams and social media channels, meeting project goals in high-pressure environments.

•  Created content aligned with brand strategies and repurposed design assets for various online and social media channels, ensuring consistent brand presence and customer engagement across all touchpoints.

• Created print collateral, product catalogs, and retail packaging promotions, enhancing brand presence and driving sales.

• Developed digital assets for customer-facing and B2B social media platforms, increasing engagement and expanding reach.

• Designed educational materials and documentation, supporting business clients in improving sales effectiveness.

• Produced assets and templates in Canva and Figma for the education team, streamlining workflows and improving efficiency.

A-League Rebrand
• Developed Google slide presentations and templates for APL sales and executives, improving presentation efficiency and pitch success.
• Produced digital assets for national out-of-home (OOH) campaigns, increasing brand visibility across digital and physical platforms.
• Created branded apparel including uniforms for ball kids and merchandise for the A-League launch, ensuring consistent brand representation.
• Generated (OOH) marketing assets for national launch campaigns, boosting public awareness and engagement with the A-League.
• Designed social media assets, increasing online interaction and follower engagement.
• Developed official A-League car decals, enhancing brand recognition for executives, teams, and staff.
• Contributed to brand development and evolution, ensuring consistency across all brand channels.
• Created landing pages and EDMs for the Paramount+ A-League campaign, improving user experience and increasing click-through rates.

KEEP UP App
• Designed digital assets, landing pages, banners, and app icons, enhancing brand visibility improving user engagement within the app.
• Created campaign-specific landing pages, increasing visibility and audience interaction for Season Launch campaigns.
• Produced digital displays, website headers, and display ads, ensuring consistent branding and increasing page views.

Slack
• Designed digital assets using Figma for Work-From-Anywhere and Enterprise campaigns, improving engagement and brand appeal.
• Developed motion graphics assets, enriching campaign content and enhancing visual storytelling.
Oz Harvest
• Created editorial visuals for the Use It Up tape initiative, supporting food safety and increasing awareness.
• Designed digital and print assets for the Wasting Food is Worse than Plastic campaign, expanding reach across out-of-home (OOH) and social media platforms.
• Performed retouching and graphics developed for the motion graphics team, ensuring consistency across campaign visuals.

•  Developed unique omni-channel brand strategies and mapped comprehensive customer  
    journeys across online, print, and in-store touch-points, driving customer engagement 
    and brand cohesion.

•  Cultivated and strengthened client relationships, proactively identifying opportunities to expand project 
    scopes and drive creative growth within existing clientele.

•  Directed end-to-end delivery of integrated retail campaigns, collaborating across teams and platforms 
    to ensure seamless execution under tight deadlines.

•  Facilitated creative workshops and brainstorming sessions, fostering collaboration between clients, 
    cross-functional teams, and stakeholders to develop innovative solutions tailored to retail 
    environments.

•  Researched retail design trends and conducted competitor analysis on packaging innovations within the retail market, integrating insights to inform creative strategies for future campaigns.

•  Collaborated with sustainability experts to ensure packaging adhered to world-class sustainability standards, driving environmentally responsible design solutions.

•  Investigated sustainability initiatives to identify and implement packaging alternatives, future-proofing packaging solutions and aligning with industry best practices for eco-friendly design.

•  Designed viable packaging for homewares and retail lines, balancing aesthetic appeal, functionality, and sustainability to meet the evolving demands of the retail market.

Clients:
Dōterra, R/GA Sydney - Google - Go with Google, Slack, Uber, Uber Eats, Australian Ethical. The Shannon Company - Gun Amnesty, Australian Super, Industry Super Fund, Nambawan Super, Respect Victoria, The Victorian Government. Henry Bucks, Henry, Henry Sartorial, MCKINNON. SMM - Branding & Packaging Design - Lucas Pawpaw Remedies, Starward Whisky and Country Road.

• Designed luxury personal care packaging for the travel market, ensuring all creative outputs met strict branding and region-specific packaging requirements across multiple markets.

• Managed a fast-paced studio environment, balancing shifting priorities to meet tight deadlines and consistently deliver high-quality design solutions.

• Developed and executed engaging marketing materials across digital, print, and social media platforms, ensuring consistent brand messaging across all customer touchpoints and maximising brand visibility.

• Led and mentored local and international design teams, providing strategic guidance to enhance skill development, meet business objectives, and maintain cohesive creative direction across global markets.

• Created regional brand activations for travel trade shows and hotel conferences, developing impactful, market-specific strategies to engage target audiences and enhance brand presence.

•  Translated creative briefs into impactful print and digital solutions, delivering visually cohesive campaigns across multiple platforms that resonate with target audiences.

•  Led end-to-end campaign execution, managing projects autonomously from concept development to final delivery, ensuring alignment with client objectives and brand standards.

•  Designed products and developed comprehensive style guides, ensuring consistent brand identity across various product lines and channels.

•  Created and managed product designs for apparel, homewares, and Manchester, aligning with luxury and retail market trends to produce innovative, high-quality designs.

Clients:
G. Barrette & Associates, Mylund, Quick Knowledge, Costco, Dicksmith, Harvey Norman, Lysana Fashion, Myer and JB Hi-Fi, Ladelle, Caprice Australia, Barbie, Disney, Mettel & Hasbro, Hot Wheels, Jeanswest, The Cancer Council Australia, Who-Rae Australia, Holden Racing Team (HRT), Walmart (USA), Dickie’s, Ultimate Fighting Championship (UFC) & Angry Birds.

•  Translated creative briefs into impactful print and in-store solutions, delivering visually compelling concepts aligning brand objectives and customer experience across physical retail environments.

•  Developed visuals from concept to production for private label FMCG lines, ensuring packaging and branding met market demands while maintaining consistency across multiple touch-points.

•  Produced high-quality concept presentations including annual reports, long-format financial documents, and company prospectuses, delivering polished visual storytelling for corporate communications.

•  Designed store signage and retail fit-outs, optimizing in-store branding to enhance customer engagement and drive traffic in physical retail locations.
•  Led local area marketing initiatives, creating tailored campaigns to engage specific geographic regions and increase local brand visibility.

•  Managed brand evolution and design systems, ensuring consistency across all creative outputs while adapting to changing market trends and consumer behaviours.

•  Art-directed photoshoots, out-of-home (OOH) advertising, and TV commercials (TVCs), ensuring visual and strategic alignment across all campaign elements to deliver impactful, multi-channel creative solutions.

• Conducted trend analysis to inform design strategies, ensuring that all creative outputs aligned with global trends and met the objectives of the sports apparel market.

• Developed visuals from concept to production, delivering cohesive designs that met branding and market expectations across multiple platforms.

• Specialised in surface design and yardage, creating innovative patterns and graphics that elevated product appeal for both luxury and retail markets.

• Produced high-quality concept presentations and look-books, showcasing designs in visually compelling formats to drive stakeholder engagement and client buy-in.

• Demonstrated strong skills in pre-production, finished art, and garment construction, ensuring smooth execution from initial design to final product.

• Created detailed garment applications and product specification packs, collaborating closely with production teams to guarantee accuracy and quality in final outputs.

•  Collaborated with various licensees to design seasonal event apparel and merchandise for high-profile brands including V8 Supercars, Bathurst 1000, Legends of the Mountain, Indy 300, Australian Rally Championship (ARC), Supercross Australia, Australian Open Golf, MasterCard Masters Golf, Jack Nicklaus apparel, and the 2005 Deaflympics games.

•  Designed event apparel and merchandise, ensuring creative alignment with brand identity and delivering high-quality products for retail and event-based sales.

• Developed impactful event out-of-home (OOH) signage, Pan-tec designs, and event ticketing materials, ensuring cohesive visual branding across all event collateral.

• Conducted in-depth trend analysis to stay ahead of market demands, ensuring that apparel and merchandise designs resonated with target audiences and reflected the latest industry trends.

• Created visuals from concept to production, managing the full lifecycle of design projects from initial ideation to final execution, delivering cohesive and visually appealing solutions.

• Specialised in surface design and yardage, applying innovative patterns and graphics to event apparel and merchandise that reflected both the brand and event themes.

•  Demonstrated expertise in pre-production, finished art, and garment construction, ensuring high-quality, production-ready designs that met technical specifications and were optimized for manufacturing.

Shelley Stellenberg🇦🇺

About Shelley Stellenberg

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