United Kingdom

Content Design

Service Design

Customer Experience (CX)

UX Testing

UX Research

Creative writing

Scriptwriting

Content Strategy

Copywriting

UX writing

Content Marketing

Product Marketing

Sherief Razzaque

Senior Content Designer

Communication

Collaboration

Problem-solving

Critical-thinking

Figma

Jira

Miro

Empathy

Stakeholder management

Customer service

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Facebook Integrity guards user security by enforcing Community Standards. Hired for trust and safety experience to enhance AI and machine learning capability to detect and remove content.
  
•	Human-AI collaboration to create detection patterns and train systems to apply designated patterns. 

•	Strengthened machine learning with engineers by writing and localising Figma strings into 100+ languages

•	Automatically detected and removed 90% of content violations by creating 20+ takedown patterns, nearly doubling the integrity design pattern library

•	Reduced hate speech prevalence from 0.11% to 0.02% (2 in 10,000 views) between 2020-2022

•	Proved that rewriting Community Standards in plain English made them 40% easier to understand, in an internal study published with Meta research scientists


Infobip is a Croatia-based B2B SaaS platform for chatbots and cloud contact centres. Hired to pivot content strategy from telecommunications to SaaS

Promoted to Head of Content 2 weeks in when predecessor resigned. 

Revitalised team morale with individual development plans and removed obstacles to coherent content strategy, like habitual information hoarding within teams.

•	Formalised information sharing between sales and marketing, removing team silos to enable expanded content formats and dashboards focusing on value-added metrics over vanity stats

•	Changed brand voice from feature- to client-focus (how they used Infobip to solve business challenges)

•	Localised and launched Indonesia website and aligned global content teams under revised content strategy

•	Mentored and created development plans for 12 writers in UK and Croatia using free online courses


Completed short contracts before and after migrating to the UK from Australia

•	Content Strategist, Document360 (UK SaaS knowledgebase platform, 08/2019 – 11/2019)
 
•	Content Designer, Broadbandchoices.co.uk (UK comparison site for consumers, 07/2019 – 08/2019)
 
•	Content Designer, Lodge Australia (Airbnb-aligned property management startup, 02/2019 – 03/2019)
 
•	Content Designer, Foxtel Australia (Netflix streaming rival, 10/2018 – 01/2019)

•	Wedding and career break (05/2018 – 08/2018) 


Resolved 85% of tickets by rewriting 169 FAQs. Redesigned support site and simplified payment information

Helped localise and launch Samsung Pay in Australia. Raised customer satisfaction (CSAT) from 60% to 90%

Built 0-to-1 ecommerce revenue pipeline using Magento CMS, moving business from instore-only to omnichannel retail. Delivered month-on-month traffic (80%) and sales (65%) uplift.

Created content strategy resulting in $1Bn IPO in 2013.
Grew userbase (1.5m to 3.5m) | Scaled multi-currency instalments payments with global regulators 

Raised NPS (8.7 to 24) | 1st content hire in APAC | Resolved KYC/KYB to tackle money laundering

Sherief Razzaque🇬🇧

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