United Kingdom

Growth Product Management

Digital Marketing

Content Marketing

Guerilla Marketing

Growth Hacking

Direct Marketing

Account-based Marketing (ABM)

Product Marketing

Data Analysis

Sheriff Aminu

Head of Growth and Automation

PR writing

Communication

Critical-thinking

Presentation skills

Stakeholder management

Leadership

Advanced data analytics

Conversion optimisation

Data visualisation

Email marketing

Marketing strategy

Viral marketing

Python

Tableau

WordPress

Ahref

Amplitude

Facebook Ads

GitHub

Google Ads

Hotjar

HubSpot

Instagram Ads

Jupyter Notebook

LinkedIn Ads

Google Analytics

SEMrush

CoComply seamlessly, accurately, and fairly classifies the world’s workers.
CoComply is an award-winning, AI-powered SaaS business, recognised as one of the UK’sand Europe’s most innovative companies. Winner of the IUK Smart Grant 2024 and selected from thousands of the UK’s most cutting-edge tech businesses, CoComply’s platform allows organisations and institutions to accurately classify contingent workers at scale.
CoComply’s rapidly growing client base includes publicly-listed pharmaceutical and technology organisations, the world’s leading gaming companies, national sporting institutions, renowned charities and high-growth SMEs.
In 2024, CoComply is anticipated to be one of the UK’s fastest-growing companies.
For more information visit www.cocomply.co.uk.

Driving organic growth and website traffic for leading mental health teletherapy startup through technical SEO strategies and optimizations. 

- Conducted in-depth website audits identifying high-priority issues impacting site performance including page speed, mobile optimization, and site architecture. 

- Implemented comprehensive on-page and off-page SEO initiatives, increasing keyword ranking for core service-related terms from outside of top 100 to top 5 positions within 3 months.

- Optimized page titles, meta descriptions, headings, and content for target keywords, improving click-through-rates by 22%. 

- Built high-authority backlinks through guest posting, resource contributions, and strategic partnerships, reducing domain authority gap by 35%.

- Developed metadata schema markup enhancing visibility and CTR for vital therapeutic resources and assessments. 

- Tracked and reported on key organic KPIs including rankings, traffic, leads, and conversions enabling data-driven optimization. 

- Collaborated cross-functionally to align SEO initiatives with content strategy and UX enhancements.

- SEO initiatives resulted in 2X increase in organic traffic and a 15% reduction in cost per lead over 3 months.

Gathering data from various sources such as databases, spreadsheets, APIs, and external systems and Integrating data from different sources to create a unified dataset for analysis.

Cleansing and preprocessing data to ensure accuracy, consistency, and completeness. which involves tasks such as handling missing values, removing duplicates, standardizing formats, and resolving inconsistencies.

Performing exploratory data analysis to uncover patterns, trends, and insights within the data. Using statistical methods, data visualization techniques, and analytical tools to analyze datasets and identify key findings.

Building predictive models and algorithms to forecast future trends, predict outcomes, or classify data into different categories. Involving machine learning techniques such as regression, classification, clustering, and time series analysis.

Creating clear and compelling visualizations (e.g., charts, graphs, dashboards) to communicate findings and insights effectively to stakeholders. Using Tableau, Power BI to create interactive and informative visual representations of data and preparing reports.

Collaborating with cross-functional teams, including business stakeholders, data engineers, and other analysts, to understand requirements, define analysis objectives, and deliver solutions that meet business needs. Communicating effectively with non-technical stakeholders to translate technical findings into actionable insights.

Ensuring compliance with data privacy regulations (e.g., GDPR, CCPA) and ethical standards in data handling, analysis, and reporting. Safeguard sensitive information and uphold confidentiality and privacy principles.

Data Analysis & Optimization: Utilized data analytics to pinpoint shortcomings and identify improvement opportunities that increased conversion rates by up to 10% in under 2 months.


Lead Generation & Customer Journey: Designed and executed integrated lead gen strategies across B2B and B2C channels that reduced cost per acquisition by up to 35% and improved return on ad spend. Mapped and optimized customer journey through automation, tools implementation, and 360 engagement.


Growth Strategy: Developed and implemented innovative branding, PR, advertising, and partnership campaigns that accelerated acquisition by over 50% and expanded company reach and footprint.

Collaboration & Leadership: Led cross-functional teams to execute targeted growth initiatives. Built relationships with key stakeholders across the organization to drive results.

AI-Driven Marketing Solutions: Launched custom automation services (e.g., document
processing, customer onboarding) that reduced clients’ operational costs by up to 60% through AI workflows.

SEO & Lead Generation: Scaled organic traﬃc by 40% MoM for 5+ B2B clients using technical SEO audits and AI content automation tools.

Product-Market Fit: Led pivot from AdTech to AI automation based on client demand, increasing revenue stability by 35% within 6 months.
 
Client ROI Focus: Implemented analytics dashboards to track automation eﬃcacy, with 90%+ client retention due to measurable productivity gains.

Drove integrated digital marketing strategy and campaign execution for high-growth Cannabis Marketing outfit.

Developed and executed innovative brand strategy and integrated marketing campaigns that accelerated acquisition, increased revenue, and optimized the customer journey for  B2B/B2C clients at Agency

A major highlight was when I implemented a comprehensive 200% increase in brand awareness and acquisition through launching media events, PR, national print publications, PPC, social advertising, and optimized landing pages.
Led cross-functional lead generation campaigns that reduced cost per acquisition from $43 to $7, acquiring both B2B and B2C customers through an effective multi-channel strategy.
Identified opportunities in the customer journey and recommended optimizations to increase conversion rate by 10% within 2 months.

- Redesign & restructure website for SEO & user journey optimisation
- Redevelop landing pages on website
- Implement SEO plan & provide guide for ongoing improvement
- Implement Google Advertising Campaigns for company to maintain
- Monitor CRO ongoing & make suggestions for improvemnent

Sheriff Aminu🇬🇧