Finland

Growth Product Management

Creative writing

Community Management

Product Marketing

Program Management

Project Management

Content Strategy

Content Creation

Bachelor's degree

Sherry Chang

Program Manager

Product strategy

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Leadership

Project management

Canva

ChatGPT

Figma

Google Ads

Influencer marketing

Marketing strategy

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Understand the process of training, motivating and directing your team members.

Managing people

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Built an operation and marketing team from 0 to 1. Developed and implemented organic growth strategy, incorporating influencer marketing, community engagement, user research, and management of official account.

• Team Management: Hired and trained a 6-person team for both operations and product development within 2 weeks. Providing OKR training sessions and holding weekly 1-on-1 meetings to address work issues and personal matters.

• Paid Growth: Contributed to DAU growth by prioritizing feature development using the “Content First” principle across multiple platforms including Facebook ads, TikTok ads, and Google Ads. Tested market reactions and defined TA.

• Organic Growth: Implemented various methods for organic growth, including influencer marketing on TikTok and YouTube, navigation website onboarding, official account creation, and referrals campaign.

• User Retention: Built a DC community from zero to over 1K+ members, fostering product loyalty and continuous feedback from core users. Maintained an active rate of around 18% by hosting small activities to build a warm team image.

Responsible for overseeing content supply and growth of the TikTok Gaming ecosystem. Focused on forming strategic external partnerships and launching TikTok branded campaigns.

• Directed a collaboration between GamesCom Europe 2022 and TikTok Gaming MENA operations, marketing, PR, GR, and legal teams. Utilized hashtags #GamingOnTikTok and #GamesCom to attract major gaming influencers, resulting in an estimated 300 million in-app traffic.

• Initiated and led 18 core teams globally to launch the TikTok branded campaign #WonderGamer in 6 countries within a year.

Responsible for TikTok Business Account product feature global GTM and product adoption in-app

• Leading the BA Analytics GTM from A/B testing to GA. Developed comprehensive communication documents for organizational use and ongoing product support, resulting in 23 million BA users

• Partnered with CapCut to provide BA users with business-relevant templates, lowering the user threshold. Launched an incentive campaign in collaboration with the CapCut UG team and the Global Growth Marketing team

Responsible for business development forming strategic collaborations with key gaming partners.

Spearheaded the first resource-sharing collaboration with Tencent and three major gaming companies (Moonton MLBB, Garena, and NetEase), focusing on content generation, product adoption, and marketing value for major tournaments. Achieved over 5 billion in-app impressions and 12 million live hours watched.

Client I :  Heiniken - Product  Story
Client II : Discover Los Angeles - Dance in LA
•	Participated in a broad spectrum of activities working with clients in Consumer 
        Department
•	Developed media monitoring reports on daily/weekly basis
•	Maintained relationships with influential journalists and key opinion leaders 
•	Finished Bi-Directional Translation 
•	Conducted comprehensive research containing competing brand investigation, 
        public   sentiment research and relevant data analysis to facilitate the team

Brand ambassador of the brand Estée Lauder.

Sherry Chang🇫🇮

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