

CX Strategy Lead, UX Research & Innovation at Samsung
CX Strategy Lead, UX Research & Innovation at Samsung
At the outset, stating some of the facts about me that I believe are relevant to what I do today and I what I hope to do in my next organization. In my 15+ years of experience, I have been successful in 20+ products from research through growth phase; In the āAā team creating 35 innovations & 35+ incubations. An expert in creating effective frameworks to solve complex problems with research, ideation & cross-functional collaboration. I was born and raised in the middle east, in Dubai, and have worked across three continents - Middle East, North America, SWA. In my last role, after a diverse experience of research and design consulting in the US, I came to India to work in a similar capacity in Samsung Gurgaon, the Regional Head Quarters for Southwest Asia. I have had the privilege to work across digital appliances, mobile devices and IOT and have led the research and innovation for smartphone experiences further honing my research, strategy & design chops. In my last role, I have always led the highly ambiguous and complex challenges. With complexity & ambiguity, even the usual believers of UX research & innovation become naysayers, so have had to navigate friends & foe alike to build empathy & credibility in both the work & practice alike.
āShilpa is a very knowledgeable and creative research professional - we discussed communication strategies for getting more buyin to research in large organization, and it honestly felt like talking to a long time colleague. Iām excited to see where she lands!ā