

Product Director at Coupang/Ex-Amazon/Ex-Alibaba
Product Director at Coupang/Ex-Amazon/Ex-Alibaba
15+ years’ Product Management experience in e-Commerce industry (ex-Amazon, ex-Alibaba, and Coupang) with in-depth knowledge of seller/customer/supply chain product domains as well as different business models (retail /seller, local/cross border).
Various AI project experience: 1) Personalized Shopping Guide Algorithms(Alibaba) to improve traffic conversion, 2) Supply-Demand Matching Engine(Alibaba) to improve selection selling rate; 3) GenAI (Coupang) - spearheaded GenAI-driven initiatives, utilizing LLMs for high-precision product translation and creative content generation to improve content quality.
Stayed in Beijing, Hangzhou, Singapore, and now in Shanghai. Life is quite fun - uncertainty is a part of the fun.
“Speaking with Shine was a great pleasure. Her guidance on the collaboration between designers and product designers, interview preparation, and effective small-team leadership was invaluable. I value the emphasis on product thinking and aligning design efforts with business success metrics.”
“Shine is an excellent Product Director who provided valuable guidance on prioritizing product goals and effectively communicating with different teams. Her session on goal-setting was super insightful, and her explanation of how she works with her team was skillful and helpful too.”
“I am seeking guidance on transitioning from an individual contributor role to a managerial position, and Shine has been really helpful in giving me some suggestions. She patiently listened to my concerns and confusions about the IC-to-managerial shift, and skillfully addressed each one with clarity and empathy.”