Canada

UX Design

UI/ Visual Design

Branding and Identity Design

Design Operations

Content Design

Product Design

UX writing

UX Testing

UX Research

Diploma of Education

Diploma

PGDM in Fashion Media

Bachelors in Fashion Design

Shraddha Gupta

Senior Product Designer 

Public Speaking

Communication

Collaboration

Problem-solving

Presentation skills

Leadership

Figma

Confluence

Sketch

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Talk to other immigrants about the nuances and challenges of working in the tech industry.

Being an immigrant in tech

Keeping your sanity, career growth and job satisfaction.

Surviving a merger or acquisition

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

What are design systems and how to work with them?

Building successful design systems

In addition to my Design Lead responsibilities, my role as a UX Manager includes: 

👇Strategic Alignment & Stakeholder Management: 
Facilitating discovery workshops, I align stakeholders on product vision, goals, and KPIs, presenting and defending design decisions with clarity and passion. I excel in managing stakeholder expectations and provide constructive support during leadership meetings.

👇Deadline-driven Delivery: 
With a keen eye on timelines and budgets, I ensure projects meet deadlines and deliver exceptional results within budget constraints. My commitment to excellence drives our team towards success, crafting experiences that delight users and drive business growth.

👇Industry Best Practices & Project Alignment: 
I ensure our user experiences adhere to industry best practices, overseeing tailored approaches for each project, whether it's an MVP or a phased rollout aligned with the product roadmap. By aligning UX strategies with project needs, we maximize impact and efficiency at every stage.

👇Budget Planning & Project Estimation: 
Playing a pivotal role in budget planning and project estimation, I assess project scopes and advise on necessary UI/UX enhancements. By auditing current designs and assets, I develop scalable plans for our clients and provide realistic, achievable estimates. This ensures efficiency for our clients while maintaining high standards of design excellence.

- Design native mobile and responsive web experiences for products ranging from healthcare, retail, social media, machine learning (MLOps), home inspection and the automotive industry.
- Conducting primary & secondary user research and interviews, exploring consumer behaviour and motivation, working with Product Design, Product Management, and Product Development (Engineering) teams to design and create solutions that meet business goals and requirements.
- Conducting competitive analysis, market research, persona development, journey maps, information architecture, usability testing reports and converting them into an actionable plan that meets achievable deadlines and aligns with stakeholder timelines.
- Creating process flows, low-fidelity to high-fidelity wireframes and visual design prototypes to communicate seamless user interactions.
- Creating and maintaining design systems for various clients to provide a cohesive design experience over time.
- Leading the design team to deliver elegant UI experiences which are also accessible, usable and inclusive.

A design faculty in the Fashion Design and communication department of NIFT, New Delhi. Teaching expertise include subjects like Fashion basics, Design process, Art and design aesthetics, History of design and fashion, Photography, Fashion Illustration, Trend analysis and forecasting, Fashion journalism, Film fashion and Image, Portfolio, and Entrepreneurship.

Covering stories on state policies, politics, ballot questions and presidential election 2017 as a political reporter.

Covered events and photo shoots around the Harvard University campus for the Harvard Gazette. Creating photo stories for the official gazette website, and a stock bank for the Harvard PR and communications team.

Assisting in NECIR's audience engagement and marketing efforts. Duties include: assisting with social media, writing blog posts and research articles, Media research, research for summer journalism workshop marketing campaigns, and contributing to brainstorms around NECIR training programs.

TOI is one of India’s very few news sites that provide a comprehensive coverage of stories about NRIs, as the Indian diaspora is always looking for ways to keep in touch with India, Indians and among themselves. Being one of them, I have been a regular NRI contributor for this section, talking about my experiences and feelings as an NRI, along with the unique life and culture of staying in America. Below are the links to the published articles:

StreetTrotter is a Travel, Culture & Fashion blog, inspiring people everyday with real stories to look good and travel even better. Founded in 2012, this space is all about experiencing new things in life, be it a daring mountain trek, a frugal backpacking trip, a runway look made local, or simply anything that scares you enough to live a little more deeper. Over the years the blog has taken shape of an inspiring platform for many other contributor writers to contribute their experiences and all features one-on-one interviews with new and contemporary artists, photographers and creative professionals.

Fashion Forward Trends UK, an established trend forecasting agency and Apparel Online, a well known magazine from India, brings forth a fashion forecast in the form of a bi-annual book 'Fashion Forward' for the exporters, manufacturers, retailers and designers. 

The ‘Fashion Forward’ is put together by a team of industry informed professionals, from fashion and textile designers, fashion communication experts, product development heads to photographers, who have a deep understanding of fashion and the way it is interpreted analyzing many influences. Not only this, Fashion Forward is conceptualized and created keeping in mind the regional influences such as manufacturing strengths and resource availability; which means that the product is especially designed keeping in mind the product development requirements of Indian designers, exporters, retailers and manufacturers. It provides to its customer an extensively researched forecast providing globalised themes, color palettes but with specific silhouettes harmonized with fabrics, detailing, trims and accessories sourced from Indian suppliers. The idea is to help product development teams to serve their national and international customers with focused collections in order to optimize sales and granting their product a global viability.

For four years I lead the Fashion Editorial Team of Apparel Online Magazine, providing an outlet for business based Fashion Media ranging from Fashion Trends, Fashion Business and Product Analysis, updates on Fashion News world over and in-depth Trend Forecasting for Indian designers, exporters and manufacturers who deal with the serious side of fashion business. 

Apparel Online for over a decade now, has been presenting news, views, commentary and analysis on strategies adopted by retailers and t...he retail formats for growth, buying patterns of consumers, retailers and countries (markets) and momentous/inspirational events (recessionary trends of the world market, currency fluctuation, fluctuation of prices of raw material or influence of music, books or a movement) that is anything and everything that influences fashion trends and consumer behavior.

Interned with the company get some hands on experience on how fashion journalism works in the real industry!

Designed a new course structure for design schools owned by USHA internaional .

Shraddha Gupta🇨🇦