Shuying Yao🇹🇭

About Shuying Yao

Senior UX Researcher at Agoda

I did a career switch from a business-centric role into UX Research and that has been the best career move.

I am passionate about research, especially qualitative (though I believe both qual & quant are complementary), about asking the deeper whys and understanding the root of users' concerns, fears and anxieties. I believe that research is as much about asking the right questions, as listening and observing intently. I see myself as the voice of the users - deciphering, clarifying and translating their unspoken needs into things my product and design team should care about.

Connect with me if any of the following is what you are looking for: What it means to be a UX Researcher? Improving your research skills Working with designers & product managers Being a one-man research team Championing user-centricity Or simply to chat about anything related to research methodologies, hard & soft skills, frameworks, artefacts etc.

I may not always have the answer, but I'm looking forward to learning together and having a good discussion. :)

Expertise

What mentees say

“I had a fantastic mentoring session with Shuying, who shared valuable insights from her vast experience in the tech industry. Her advice on job preparation was practical and tailored to my goals, and her encouragement to explore new opportunities was truly inspiring. I left the session feeling motivated and more confident in my next steps.”

“Shu enthusiastically shared her own professional experience. She is very knowledgeable and provided her perspectives working with cross-functional team. We had a nice conversation.”

“Shu was great and kind enough to answer all my questions with examples which made it easy for me to understand things. Thanks, Shu”