India

Growth Hacking

Growth Product Management

Branding

Digital Marketing

Product Marketing

Bachelor of Engineering (BE)

Siddharth Sriram

Head of Brand & Growth Marketing

Leadership

Brand positioning

Brand strategy

Marketing strategy

Facebook Ads

Mailchimp

Google Analytics

1.	Positioning and Branding - Responsible for messaging and creative execution of all GTM initiatives and brand properties for the businesses. Pan-industry projects and initiatives that build the Wipro Brand- team member for campaigns. New, innovative ideas and their roll out using various media. 

2.	Promotion and Campaigns - Promotion and evangelization of all GTM properties created on new age advertising and innovative media to the targeted audience ( internal and external stakeholders)

3.	Processes and Guideline Ownership - Create, update and evangelize overall brand and communication templates for Wipro limited to field force and marketing managers 

4.	Measurement and Metrics- Measure and publish lead dashboards and ROI for each campaign. Report on effectiveness of the campaign. 

5.	Vendor and Process Management – Manage and review vendor relations, buying and fulfillment processes, liaising with cross-functional partners, external creative and media agencies and other vendors.

•    Proposed a Digital Marketing Strategy Framework across Social, Search, Mobile and Display platforms for Indian Brands. Assessed existing metrics used by managers and proposed tools, methodologies for ROI measurement.

•	Devised the Online Marketing & Media Plan for the EY Strategic Summit 2012, specifically targeting Indian CXO’s.

•    Analyzed online behavior of Indian users across different categories and compared online ad spends by different advertisers using the.Vizisense Ad View Tool 

•	Evaluated potential markets and future strategy for TOI by analyzing the present English, Hindi and Regional Readership shares across states and growth trends using IRS & Adex tools.

•	Implemented the Dell Order to Cash (OTC) solution in the EMEA and AMERICAS regions using Oracle ERP technology

•    Worked with Business Analysts to develop COGS and Future Amortization Reports

•    Trained in Social Media and Community Courses with real world insights into the Best Practices and Tools (Radian6, HootSuite) for Improved Customer Engagement.

Siddharth Sriram🇮🇳

About Siddharth Sriram

Expertise