South Africa

Graphic Design

UX Design

Motion Design

Branding and Identity Design

AAA School of Advertising

Siya Jiyana

Creative Director

Time management

Presentation skills

Leadership

2D Animation

Webflow

Adobe Illustrator

Adobe Photoshop

Adobe XD

InVision

Mailchimp

Functioning as a Creative Director, I am honoured to have led some of the most exciting campaigns for Coca-Cola Company brands like Coca-Cola, Fanta, Schweppes, House Of Mix, and Dial-A-Coke for various African markets.

During my time in this role, I had the opportunity to work on campaigns that have won several prestigious awards, such as Africa's first #WhatTheFanta campaign that won Gold and Bronze at MMA Smarties, and launching Schweppes' latest campaign, Born Social.

Leading a team of 11 creatives, I mentored and guided them towards producing outstanding creative work that aligns with each brand's vision. I am grateful to say that my leadership skills were recognized, and I was given the opportunity to lead Coke's dedicated team called StudioX.

It has been a great journey so far, and I look forward to continuing to make an impact in the advertising industry and growing as a better leader in my role.

Working across brands such as Cremora, Dettol, Knorr, Mastercard, and Steers, I was able to build on my previous experience and create innovative and impactful work. I was particularly proud of the work I did on Cremora, which was recognised as a Finalist at The Bookmarks awards.

As a Senior Art Director, my focus was on creating campaigns that were visually compelling and that resonated with audiences. I worked closely with teams to ensure that client objectives were being met and that the campaigns we were creating were aligned with their overall business strategy.

I believe that my impact on the company is what led to them calling me back to work with them. I was able to deliver creative solutions that met the client's needs, and that were recognised within the industry. My passion for creating impactful campaigns and my dedication to delivering great work is what sets me apart as a Senior Art Director.
My experience across multiple brands, and my ability to deliver results, made me an ideal candidate for any team looking to make an impact.

In this role, I had the privilege of working on one of the most exciting accounts, the Distell account. This account is home to some of South Africa's most iconic brands, including Savanna, Hunter's, Viceroy, and Scottish Leader.

My highlight on the account was working on the Virtual Comedy Bar for Savanna, which became the number-one comedy show in South Africa. It was a great experience, and I am grateful to have contributed to the success of such a fantastic campaign.

During my time on the account, I created awarded work, reviewed work created by other creatives, and ensured that digital best practices were adhered to. I also had the opportunity to work with a team of creatives who were passionate and dedicated to producing great work.

Being part of such a dynamic team has helped me develop my skills as a leader. I am now more confident in my ability to deliver creative solutions that are not only visually appealing but also aligned with business objectives.
My experience on the Distell account has given me a deep understanding of the South African market and a passion for creating work that resonates with local audiences.

As Design Lead and Senior Digital Designer, I have had the opportunity to work with two of the most exciting brands in South Africa - Telkom and Coca-Cola. I am honoured to have contributed to both accounts, conceptualising work, and leading creatives to produce exceptional work.

At Telkom, I was focused on user experience (UX) and digital platforms, ensuring that our campaigns were engaging and effective. It was a great experience, and I was able to develop my skills in UX design and gain invaluable experience in the telecommunications industry.

Moving to the Coca-Cola account's SL&E team, I was excited to take on the role of Design Lead. Here, I led creatives focused on tactical work across social media platforms and aligned campaign messaging to social media opportunities. It was an excellent opportunity to work across all major brands of The Coca-Cola Company, building client relationships, and mentoring the team.

In my time on the Coca-Cola account, our SL&E team was recognised by the client's internal recognition system as among the best in the African continent. This recognition is a testament to the hard work and dedication of the team and my leadership skills.

I am passionate about design and love to collaborate with creatives to produce outstanding work.

At McCann Joburg (neer McCann1886), I had the opportunity to work on the Multichoice account. The account included brands such as DStv, SuperSport, and Gotv as part of the client-based team. It was a challenging role, but it was a privilege to work on campaigns that resonated with audiences across different markets, even in the midst of uncertainty and compulsory remote working at the beginning of lockdown.

One of the highlights of my time on the account was working on the Relive Challenge with South Africa's national rugby team, The Springboks. This campaign was a great success, with fantastic social media reach and engagement. The fact that it was even shared on social media by the players themselves was a testament to the work that we had put in.

Working on the Multichoice account allowed me to develop my skills as a Senior Digital Designer, particularly in creating work that was not only visually appealing but also aligned with business objectives. It was a privilege to contribute to the success of campaigns that were recognised within the industry and beyond.
My experience has given me a deep understanding of the market and a passion for creating work that makes a real impact.

I had the privilege of working on some truly inspiring projects. As a Designer, I was tasked with creating a brand guide that would set the tone for the agency's future projects. But that was just the beginning. I was also part of a team that developed a winning campaign for a Presidential candidate, who is now the President of that country. It was an incredible experience, as we worked with remote teams from a different country to ensure that everything was executed perfectly. This opportunity allowed me to further develop my communication and collaboration skills, as well as my ability to thrive in a fast-paced and ever-changing environment. Overall, my time at PR Worx was truly rewarding and allowed me to make a positive impact on the world.

At HKLM, I had the privilege of working with some of Africa's leading brands, including Nedbank, GLO Nigeria, GLO Ghana, Conoil Nigeria, Conoil Ghana, and University of Johannesburg. As a senior creative, I was responsible for creating visually stunning brand guides that helped these organizations achieve their strategic goals. Whether working with clients to refine their existing visual identity or helping them craft an entirely new brand from scratch, I always put the needs of the end-user front and center. The results of my work were brand guides that were visually impactful, strategically sound, and positioned my clients for success.

After some time, I grew into the role of TTL Designer, where I was responsible for leading and conceptualizing campaigns for the agency's biggest account, Rand Merchant Bank (RMB). Working on other notable brands such as First National Bank, Edcon, PPS, Computicket, Computicket Travel, and AbInbev (Castle Lite & Hansa), I honed my skills as a conceptual thinker and a strategic creative.

My impact on RMB's campaigns led to a significant increase in brand awareness and customer engagement. With my ability to think outside the box, I created unique campaigns that captured the essence of each brand and aligned with their values. As a result, I gained recognition from the agency and clients.

Designing for all Graphic and Web Design needs, majoring in Corporate Identity and Websites.

Managing social media designs and activities, web design, packaging design & retail shop material.
Product I designed packaging for won Product of The Year in the Heritage Category.

Designing for and managing the eCommerce system for all product sales. Duties include photo editing and social media management.

Designing all print and digital material. This can be translated to social media, website and other related visual material.
Zing Design - corporate identity (www.zingdesign.co.za)
Ubuntu Health Care Clinic - corporate identity (www.ubuntuhealthcare.co.za)
The Family Market - pop event designs: invites and posters. Social media designs (www.the-familymarket.co.za)
The Gospel Picnic - corporate identity & social media designs (www.thegospelpicnic.co.za)

Siya Jiyana🇿🇦

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