Brazil

Generalist Product Management

Growth Product Management

Group Product Management

Product Marketing

Professional Development Course

Sofia Fuser

Group Product Manager

Communication

Collaboration

Problem-solving

Critical-thinking

Stakeholder management

Leadership

Typeform

ChatGPT

Facebook Ads

Miro

Mixpanel

Confluence

Jira

Google Analytics

Time management

Team player

Conflict resolution

Negotiation

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Making remote and globally distributed teams work for you and your needs.

Working remotely

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Manage team expectations and get the most out of your meetings.

Running effective meetings

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

At TownSq, a SaaS platform that connects communities and simplifies condominium management, I serve as a Senior Product Manager, I lead B2B product teams focused on improving efficiency for property managers in the USA. My role includes structuring squads, driving asynchronous communication, and managing global teams across time zones. With a focus on process optimization, team growth, and strategic initiatives, I contribute to the company’s international scalability and digital transformation in community management.

✨ Products:
• INK - Print Shop
• TownSq Business - B2B SaaS (AI chat)
• TownSq Business - Mobile App

🚀 Key Achievements:
• Communication Efficiency: Improved team communication by 73.2% through real-time tools and dashboards.
• Customer Satisfaction: Boosted satisfaction by 41.1% by delivering personalized, streamlined user experiences.
• Market Penetration: Secured adoption by over 500 HOAs within a year, establishing industry leadership.
• Cost Optimization: Cut operational costs by 25.6% through efficient processes, enhancing productivity.
• I've got a promotion. 

🤖 Responsibilities:
• Lead and validate OBR (Outcome-Based Roadmap) and OGSM (Objectives, Goals, Strategies, Metrics) for product strategy.
• Drive Product Management Maturity Assessments to implement key improvements in team performance.
• Manage backlog refinement with business requirements and user stories.
• Research to identify and implement UI/UX enhancements.
• Oversee the full product lifecycle, from concept to launch, including lean cycles for quick experimentation.
• Facilitate growth boards and stakeholder communication to align on trade-offs, deliverables, business outcomes, and risks.
• Coordinate and run agile workshops and initiatives to enhace the product team velocity and deliverables.

Combining innovative product vision, strategic acumen, and technical expertise, I deliver integrated solutions that enhance the customer journey and achieve impactful business results.

Creditas is one of the largest fintechs in Latin America, founded in 2012, offering innovative financial solutions focused on secured credit (home equity loans, auto equity loans, and payroll-deductible loans) and other products that make achieving financial goals more accessible and sustainable.

As a Senior Product Manager, I worked in an international context, interfacing with Spain and Mexico. I led two squads: one focused on the first purchase experience and another on post-purchase. Entering during a merge and acquisition process, one of my main responsibilities was to drive growth in conversion and retention metrics within the insurance business unit.

✨ Products:
• Marketplace: Online platform for selling auto insurance and scaling digital business growth.
• ZMO: Internal product to optimize processes such as sale, post-sale, and re-sale.

🚀 Key Achievements:
• Optimizations led to a 33% increase in insurance sales within six months by enhancing the purchasing process.
• Reduced the insurance cancellation rate by 38.7%, achieving a historic improvement in client retention.
• Delivered a 21.3% growth in policy renewals, showcasing the success of implemented strategies.
• Achieved a 28.6% increase in customer satisfaction through tailored and expedited service.
• Introduced data-driven adapted offers.

🤖 Responsibilities:
• Define Objectives, Goals, Strategies, and Metrics.
• Aligned regional roadmaps with global programs.
• Monitored and analyzed KPIs to validate business outcomes and negotiate funding per region.
• Refined backlogs based on user requirements and user stories.
• Conducted user research to identify and implement UI/UX improvements.
• Managed the product lifecycle.
• Led growth boards and engaged with sponsors and stakeholders to validate trade-offs, deliverables, business outcomes, and risks.
• Drove design thinking initiatives and customer-centric strategies to accelerate digital transformation.
• Conducted market benchmarks.

Farmarcas is one of the largest management companies for pharmacy associativist networks in Brazil. With an innovative business model, it acts as a strategic hub for multiple networks, providing comprehensive support for associated pharmacies to grow and compete effectively in a highly dynamic and competitive market.

As a Product Manager, I was hired as the company’s first product professional, working under the Innovation Directorate. One of my main responsibilities was to build a high-performing team and deliver value to our associates and internal stakeholders by optimizing operational processes. I initially joined as a Product Owner and, after one year, was promoted to Product Manager.

✨ Products:
• Radar: B2B SaaS - Web and Mobile App

🚀 Key Achievements:
• Build a High-performance team 
• Product from 0-1 
• Promoted from Product Owner to Product Manager within one year.

🤖 Responsibilities:
• Built roadmaps and OKRs, leading a product team and collaborating with stakeholders across various business areas.
• Hired and trained Product Owners and Product Designers.
• Led and enhanced product team skills development.
• Refined backlogs based on user requirements and user stories.
• Conducted user research to identify and implement UI/UX improvements.
• Managed the full product lifecycle, from concept to development, launch, and modernization, including lean cycles for rapid experimentation.
• Drove design thinking initiatives and customer-centric strategies to accelerate digital transformation.
• Conducted market benchmarks to inform strategic decisions.

Mestre Agency is a leading Brazilian digital marketing company specializing in SEO, Inbound Marketing, and Paid Media strategies. Founded in 2008, the agency has a proven track record of helping businesses of all sizes leverage digital channels to drive customer acquisition and growth.

As a Social Media Analyst, I was responsible for paid media optimization, and reports. 

🚀 Key achievements:
• I transitioned from Social Media to Inbound Marketing Analyst. 
• Customers with a 35% increase in lead generation.
• 47% increase in revenue generation for a flower shop e-commerce.

🤖 Responsibilities:
• Planning Performance Media Campaigns for Facebook;
• Request for banner production for ads on online platforms;
• Strategic targeting for the ads to be displayed;
• Creation of copies for the ads;
• Market research;
• Studies of possible ad models and platforms;
• Daily optimizations;
• Google Analytics;
• Google Data Studio;
• Google Tag Manager;
• Periodic reports;
• Customer service and support (Personal, Skype and E-mails);

Layer Up is a Brazilian digital agency specialized in marketing and sales strategies, focusing on the digital transformation of companies.

As a Social Media Analyst, my main responsibility was to manage and optimize online campaigns, engage audiences on social media, analyze data, and drive results aligned with the brand's strategies.

🚀 Key Achievements:
• Increased social media engagement by 150% within 6 months by implementing targeted content strategies, segmented campaigns, and optimizing posts based on data analysis

🤖 Responsibilities:
• Digital Marketing Strategies accompanied by Inbound Marketing Strategies;
• Relationship by email marketing and automation flows for lead nurturing with automation tools such as: RD Station, Pardot and Hubspot;
• Matching strategic Outbound actions, such as cadence flows;
• Social media campaigns on Google Adwords, Facebook, LinkedIn and Instagram;
• A/B tests;
• Monitoring the KPI's of each type of campaign and general results generated by Google Analytics,
• Google Data Studio, Google Tag Manager and other Dashboard tools;
• Growth Hacking Tests to optimize customer results.

Reachr is a Brazilian digital recruitment and selection platform that uses artificial intelligence and machine learning to optimize hiring processes.

As an intern, I was responsible for initiating the social and paid media strategy. As an employee, I thought about strategies to optimize marketing campaigns and social networks.

🚀 Key Achievements:
• I was promoted from intern to employee.
• We increase in 15% our subscriptions in Youtube channel 

🤖 Responsibilities:
• Activities with communication in social media, script, production and participation of
videos for Youtube;
• Production from writing to images of marketing emails using the RD Station and MailChimp tool;
• Campaign analysis through Google Analytics, Facebook Ads, Facebook Campaing
Insights, Google Adwords, Youtube Adsense, sponsored links and digital marketing tools;
• Strategic planning of campaigns;
• Disclosure of content produced by Rock Content for posts on the WordPress site and social networks.

Sofia Fuser🇧🇷

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