Sofia Long🇬🇧
Sr Manager, Brand Design at Onfido
About Sofia Long
Sr Manager, Brand Design at Onfido
Hi, I’m Sofia, a designer turned Trust UX strategist with over 10 years of experience in UX design, branding, and product storytelling.
My work sits at the intersection of design, psychology, and systems thinking, helping companies—especially in fintech—build products that users not only use but trust.
I’ve worked across branding, product design, and process optimization, and I’m passionate about helping other designers and strategists connect the dots between creativity, logic, and human behavior.
I’m particularly interested in mentoring people who: Want to move from execution to strategy. Feel they’re “more than just a designer” but struggle to articulate their value. Are curious about how design can shape trust, not just aesthetics.
If you’re looking for someone who can help you think holistically—beyond the screen, into the system, the story, and the psychology behind decisions—I’d love to support your journey.
Expertise
Sessions with Sofia Long
- Mentorship Session (30 min): Mentorship session