

Design Lead at Apple
Design Lead at Apple
Self taught with over 16 years of experience, I bring a range of skills from product strategy, leadership, design (product design, visual design, interaction design, UX), and prototyping (2D & 3D). I’ve spent the last decade working with emerging technology and 0-1 product development, and my passion is at the intersection of experience design, business, and technology. I’m a systems thinker and place high value on craft. Developing long term vision or getting down to the details, I am adaptable to take on problems of all sizes.
Outside of work I love to be creative beyond the pixels through dance. Always open for mentoring and networking. Send me a message and let’s connect!
“Soh provided invaluable assistance by offering numerous tips on how to enhance both my portfolio and my process. I felt a tremendous relief knowing that self-learning is indeed possible and achievable. I was greatly encouraged by Soh's words and I eagerly look forward to the opportunity of meeting Soh again to share my progress. Thank you!”
“Soh is an amazing mentor as he was so genuine and friendly. He provided really great advice and guidance on my portfolio and resume. I learned a lot from him and I loved hearing about his background and seasoned experience in the design industry. I would definitely keep in touch with him and continue learning from him.”
“With the background Soh has I obviously had high expectations and he didn't let me down. He attentively listened to my concerns and gave some great advice and encouragement to keep improving. These were 30 well-spent minutes!”