United States

Graphic Design

UX Design

UI/ Visual Design

XR Design

Service Design

Product Design

Customer Experience (CX)

Growth Product Management

Growth Hacking

Interaction Design

Growth Design

UX Testing

UX Research

Master's degree

Bachelor of Technology (B.Tech.) and Masters of Technology (M.tech)

Sohaj

Lead Product Designer

Usability Testing

Typography

Quantitative research

Monetisation

Public Speaking

Product analytics

Product strategy

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Organisation skills

Presentation skills

Leadership

Project management

AI/ML

Conversational AI

Chatbot

Design systems

Human computer interaction

Information architecture

User research

Product roadmap

Trello

Unity

UserTesting

WordPress

Adobe Illustrator

Adobe Photoshop

Adobe XD

Asana

Canva

ChatGPT

Facebook Ads

Figma

HTML

Instagram Ads

InVision

JavaScript

Lucidchart

Miro

Adobe Creative Suite

Sketch

Mural

• Helping advertisers and creators connect to monetize through authentic and engaging ad content
• Growing the Advertiser Value for SMBs by incremental data-informed designs.
• Strengthening the Ads platform to retain and quality and scale to ever growing needs of advertisers

• Contracts & Purchasing: Led the research and design efforts to reinvent the relationship of healthcare organizations with their supply base.
• Procurement: In collaboration with product team, designed Oracle’s Procurement mobile app wireframes.
• Conceptualized, designed and tested initial prototypes of Healthcare demo for recall management, backorder exception management and supplier performance management for Oracle Open World'19

• Teaching Assistant for Systems Design
• Designed a platform to empower seniors by accessing senior-care services through voice assistant devices (Google Home and Alexa)
• Arduino based connected device prototyping of a smart lock that works with facial recognition.
• Developing a new business model for client StartGrid, an enterprise innovation platform
• Prototyped an app that helps save more money by behavioral change

Monotype is a leading provider of typefaces, technology & expertise for a broad range of creative applications and consumer devices.

My role 

• Created experience of Swyft branded mobile apps. Clients - Universal Studios, Starbucks, WarCraft, GeorgiaTech, UFC®

• Designed UX of personalized brand engagement automobiles dashboard and directed the video concept of the idea.

• UI Redesign of catalog.monotype.com portal which is used to sell fonts to all Mono- type’s OEM and ISV clients. Clients - Google, Apple, Sony etc.

• Gamified UX design for a built-in mobile app for font discovery that helps to change system font.

• Experience design for other projects: Swyft’s Asset Management Platform, Swyft’s Website, Brand Engagement Platform

• Founding member of Business Innovation team of Monotype

• Proposed idea for brand engagement in consumer solutions using extensive user-centered study and market research. The project led to the acquisition of New York-based SwyftMedia (www.swyftmedia.com), which is shaping the way brands engage with consumers through custom mobile content. Nearly 300 notable brands have used its service to date. Filed four patents.

• Conceived the new idea and its business model named ‘Owlie’ (https://www.owlie.ai/) that helps in simplifying day-to-day decision-making process. Created Roadmap and UX of the app, bot and website. Received Facebook’s Bootstrap FbStart fund. Filed my fifth patent as co-inventor.

• Built new business models on potential partnership ideas

• Proposed potential business models for other ideas in Brand engagement, Augmented Branding, Family Assistant, Enhanced User Post, Automatic video creation etc.

• Designed InDesign plugin for designers to choose fonts, find similar fonts, apply OpenType features. Wireframed, designed and user-tested the prototype.

• UI Redesign of catalog.monotype.com portal which is used to sell fonts to all Mono- type’s OEM and ISV clients. Clients - Google, Apple, Sony etc.

• Experience design of Monotype’s Font Analytics dashboard to be used by sales and marketing team

• Design Direction, New Office: Monotype Office space design for 350 employees - User journey, layout, mood board, colour scheme, furniture, elevations etc

• Brand designer and organizer of various events: Ideathon 2017, Kick-Off 2017, Huddle 2016, Global Tech Summit 2015, Employer Branding etc.

• Designed the experience of Indian Political party - Aam Aadmi Party's online (web + mobile) donation experience

• Redesigned the web and mobile experience of Help-Full service, a platform to connect elderly with informal caregivers.

• Conceptualized and designed the interactive & intuitive book/journal search software
for MGCL-IITR; the second biggest library in India

• Successfully completed user research and visual design of Metro Raasta mobile app for Batliboy corp

• Designed the Brand Identity for various clients like Ravi Sharma (Ex-CEO Adani Power), CloudChowk, H&B, Batliboy Corp, Saral Home

• Created illustrations and digital creative adverts for clients like SBI, HDFC, IDBI, MTNL (3G) and Kalamandir

Sohaj🇺🇸