Canada

UX Design

Service Design

Content Design

Scriptwriting

UX writing

Content Marketing

Product Marketing

UX Testing

UX Research

Content Strategy

Content Creation

Sohani Jayaratne

Senior Content Designer / UX Writer / Content Strategist

Usability Testing

Product strategy

Problem-solving

Empathy

Organisation skills

Conversational AI

Chatbot

Content research

Content strategy

Canva

Figma

Jira

Miro

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Best practices for running productive design critiques.

Running effective design critiques

Managing being the only designer at your company and working with non-designers.

Being the only designer

Ways to provide constructive feedback to team members.

Giving effective feedback

✔ 	Established UX writing guidelines, translation process, Content SOP, Content Debt

✔ 	Guided onboarding, banners & limitations, homepages, notifications, product tours, tooltips

✔ 	Content and user testing

✔ 	Content design for reports, NLP-based reporting, consulting on help center articles 

✔ 	Naming features, localization in 4 languages

✔ 	Facilitated workshops

✔ Wrote responses for safety, policy, and creativity prompts
✔ Conducted QAs on responses for safety, policy, and creativity prompts
✔ Flagged issues that contributed to the development of a style guide 
✔ Adapted voice and tone for multiple chatbot personalities
✔ Adapted responses for multiple end-user personas  
✔ Fact-checked chatbot responses
✔ Paraphrased and sourced content for chatbot training

✔ Brands: PC Financial, PC Insurance, PC Optimum, The Mobile Shop, Richardson Sales Training

✔UX content strategy for websites (content audit, information architecture, wireframes)

✔ Wrote copy for websites, mobile apps, CSR portal, secure site, email and chatbots

✔ Conducted moderated user testing on website flows 

✔ Led client presentations

✔ Collaborated with UX designers, product owners, marketing, devs, and legal

✔ 	Defined brand voice and tone 

✔ 	Defined user personas 

✔ 	Wrote onboarding emails, onboarding flows & in-app flows for B2B app

✔ 	Wrote interactive guides and tooltips to help users navigate an app 

✔ 	Wrote & edited CTAs, landing page, and FAQ support materials for e-commerce site

✔ 	Used SEMRush to conduct SEO and competitor analysis

✔ 	Developed Information Architecture, site maps and wireframes for e-commerce site

✔ 	Product tester: completed usability surveys and test cases on tech products

✔ Researched, pitched, interviewed, wrote, produced and directed videos that received over 2 Billion+ views on Facebook and 30 million+ views on YouTube

✔Operations Lead for a Facebook Watch Page, Life Stories, with 6.4 million followers and video views of 6 million/day

✔Managed a team of 10+ writers and editors for video production

✔Co-managed a high-engagement Facebook group with 35,000+ members focused on sharing personal stories and de-stigmatizing taboos 

✔Used data and insights to analyze video performance and optimize videos on social media for maximum viral impact. Conducted focus groups on videos to assess which elements in a video contributed to increased viewer retention. These focus groups also tested for how relatable, sharable and emotionally engaging a video was. 

✔Innovated and piloted new video formats for mini documentary, animation and news-related videos for multi-channel platforms (Facebook, YouTube, Instagram, Twitter, TikTok)

✔Shorty Awards *FINALIST* Best in Entertainment, News & Media 

✔Pitched new content strategy to stakeholders

✔Built the production infrastructure for translating all English content into Spanish content for Goalcast Espanol 

✔Managed projects to ensure that Client, Creative and Marketing teams were aligned

✔Negotiated, communicated, implemented and monitored technical quality standards and creative integrity on all project deliverables

✔Mentored and nurtured creatives on skills and industry resources

✔ Project management for Bayer, Merck and Pfizer brands in multiple therapeutic areas (e.g. vaccines, oncology, Parkinson’s, hemophilia) 
✔ Responsible for project timelines, budgets, billing, forecasting, and tracking project development
✔ Administrator for the official Facebook page for Gardasil®9 Canada; designing content calendars for social media posts, posting content and newsfeed ads 
✔ Experience with revising and clarifying ad copy for consumer-based ads
✔ Coordinates with Advertising Standards Canada (ASC) and Pharmaceutical Advertising Advisory Board (PAAB) to ensure that all deliverables meet advertising standards for distribution
✔ Facilitates with studio department to ensure that ad layouts meet client needs; proof-reading of layout against copy for English and French ads
✔ Liaises between client, creative and production teams to ensure that all deliverables are met on time and within budget
✔ Conducts market research for vaccine campaigns and Health Canada-issued tenders

✔ 	Assisted students with course content
✔ 	Led revision sessions in which I explained concepts students had difficulty with
✔ 	Invigilated midterm and final examinations

Sohani Jayaratne🇨🇦

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