Germany

Generalist Product Management

Growth Product Management

Data Product Management

Group Product Management

Bachelor

Sona Dagesyan

Director of Product

Monetisation

Product analytics

Product strategy

Time management

Leadership

Mathematics

Product roadmap

Greenhouse

Hotjar

Jira

Miro

Confluence

Stakeholder management

Communication

Team player

Organisation skills

Presentation skills

Conflict resolution

Problem-solving

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

- Leading 2 product tribes and 8 product managers 
- Building synergies and product harmonisation for all seller groups across 4 different vertical brands in 3 countries
- Building outcome driven high performing product teams 
- Managing products growth strategy and translating that into North star, OKRs and roadmaps
- Developing product and monetisation strategy and vision including Data and innovation products, API and CRM integrations
- P&L and budget ownership 
- Responsible for double digit revenue growth through innovation, data products and monetisation strategies
- Integration and synergies with different assets purchased through M&A
- Building excellent collaboration and WoW with Engineering, Design and Research

- Managing the product team of 4 POs
- Responsible for main KPIs: traffic, conversion rate, revenue, ARPU
- Developing Product Strategy
- Budget planning and forecasting (Product and Advertising)
- Integration of 3rd party tools (Payment, SaaS)
- Reporting and Analytics
- Working agile in matrix organisation, collaborating with cross-functional teams
- Tools (Jira, Confluence, APIs, Microstrategy, Google Analytics, Zeplin,  Optimizely, Invision)

- Develop Product Strategy, Roadmap, Feature Planning (Using Agile Scrum- Kanban to produce faster results)
- Integration of key products and solutions for mobile apps
- Customer management, reporting, customer support in products monetization and A/B testing
Mobile applications (iOS, Android) and mobile acquisition, engagement and monetization 
- Lead new products and features from story creation through prioritization to development and QA
Manage cost, schedule, and performance of all assigned projects
- Developing use cases and requirements for customer lifetime and customer lifetime value optimization (events creation, analysis, metrics and dimensions setup)
- Monitoring and improvement of product usability and performance 
Tools (Jira, Trello, REST API, RoboMongo, GitHub, Zabbix)

- Responsible for company’s annual data stream KPIs and data stream strategy
- Annual data products roadmap creation and approval for B2B and B2C segments
- Market share and revenue share stabilization and increase in the local market
- Increase of ARPU
- Decrease of churn 
- Launch of customers loyalty programs
- Quality of service excellence
- Launch and promotion of 4G/LTE services for all data users (smartphone, tablet and PC)
- New and existing data products management
- Customers behavioral  and tenure analysis using CRM tools
- Big Data analysis
- Briefing and final confirmation of communications campaigns (ATL/BTL) and PR

- Creation and approval of Data and VAS products roadmap (B2B and B2C)
- Responsible for company’s annual targets of market share, ARPU and innovations
- Annual device portfolio selection, testing management and price negotiation with vendors
- Management of Data and VAS teams 
- Sales tools preparation
- Coordinating processes of different departments related to the new products implementation
- Market research figures analysis and market segmentation
- Business case calculations review and approval for each upcoming project
- Managing product testing
- Managing product technical specification writing
- Communication control for ATL and BTL

- Creation and on time launch of of new MBB products increasing acquisition and loyalty rates and general market share
- Analyzing Internet market and new trends
- Selection and creation of device portfolio supporting new products and technologies (3G modems, routers, portable devices, multi functional devices)
- Responsible for new partnership and VAS services implementation for MBB
- Responsible for MBB market KPIs
- Communication briefing, review and confirmation

•	Placement of ads onto the Lycos pages as well as on reach partners sites using DART Ad-management system
•	Schedule and target ad campaigns; make inventory check, generate tracking codes; reuse the existing creative or amend the URL. Provide reporting by using LEAR system. Create media plans based on insertion orders
•	Create the invoices using the software SAP, based on the Insertion Orders sent by the clients.
•	Market analyzing and signing new agreements (orders), preparing discount list according to the clients Understand website placement descriptions, ad size units, impressions allocated, creative specifications
•	Analyzing of campaign reporting to provide our clients with optimal performance.
•	Provide support for the clients

•	Preparing and analyzing internal statistics
•	Conducting market analyses
•	Managing team work 
•	Researching foreign VoIP operators activities
•	Preparing pricing proposals
•	Coordinating the relations between all parties involved in the successful launch of new product/destination
•	Coordinating relations with VoIP operators
•	Testing, monitoring and evaluating the product performance
•	Establishing plans and strategies to expand the customer base
•	Maintain contact with all clients in the market area to ensure high levels of client satisfaction

Sona Dagesyan🇩🇪

About Sona Dagesyan

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