India

Product Design

UX Design

Interaction Design

Sonal Pawa

Senior Lead Product Designer

Communication

Problem-solving

Critical-thinking

Leadership

Adobe Illustrator

Adobe Photoshop

Figma

Sketch

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

Best practices for running productive design critiques.

Running effective design critiques

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

Driving India-specific features for Samsung Wallet. Integrating local needs and adaptations within the existing global framework.

Designing strategic user flows for promotions and referrals to boost user engagement and marketing impact.

Overcoming cross-functional challenges by ensuring team alignment, navigating data limitations, and delivering a personalized experience despite global design constraints.

Building and enhancing user experience for India specific payment technologies like UPI lite, UPI Tap & Pay etc. to build seamless native payment experience for Samsung devices.

Spearheaded the design of a highly impactful Reporting & Insights capability for millions of advertisers and internal users of Samsung DSP, resulting in enhanced user experiences. 

Led user research studies and leveraged findings to create intuitive user flows and high-fidelity prototypes, collaborating closely with product and engineering teams across global locales to align with the platform's long-term vision.

Contributed to the development and documentation of a comprehensive design system, crafting new components that catered to user needs and ensured a consistent and cohesive user interface across the platform.

Lead the design development of Prophecy.ai, an innovative platform that leverages Speech Analytics and AI to automate and revolutionize customer support operations, driving unprecedented efficiency and customer satisfaction.

Collaborated with a cross-functional team to successfully deliver Jeeto Rewards (digital TV panel app), Dekho (content recommendation app), and real-time data dashboards, empowering brands to access invaluable TV viewership insights and make data-driven decisions.

Orchestrated UX workshops and conducted impactful usability testing sessions, fueling continuous enhancements and delivering an elevated user experience across multiple projects.

Led the strategic expansion of the design team, scaling it from 2 to 5+ talented designers over a span of 2 years, while implementing effective project management processes to streamline workflow efficiency.

Fostered close collaboration with Product, Engineering, Marketing, and Leadership teams, playing a pivotal role in defining, wireframing, and prototyping product features. Ensured clear project definition for the design team, delivered high-impact solutions for the business, and successfully executed user-centric designs.

Proficient in designing personas, user stories, journey maps, storyboards, wireframes, and prototypes, utilizing a user feedback-driven iterative design approach that accounts for technical constraints and aligns with the needs of diverse stakeholders.

Possess extensive experience in problem-solving, conducting comprehensive qualitative and quantitative research, performing usability testing, and conducting heuristic evaluations to drive informed design decisions and deliver exceptional user experiences.

Responsible for building real time data dashboards for brands and broadcasters to access TV viewership insights.

Working with Ad-Ops team to generate pre and post campaign reporting for the Ad-tech business offering. Build better framework, templates and visualisations to deliver insightful reports to clients. 

Supporting teams across the organisation and building design culture.

Branding and Packaging Concepts and design development for brands like Aditya Birla Group, Phoenix Group and TATA.

Interned under the mentorship of Mr. Bodhisatwa Dasgupta. Worked for brands like United Colours of Benetton, 92.7 BIG FM and FOX Life (Fox Traveller) etc. to build ad campaigns and packaging solutions.

Design and Development of brand image and identity through effective marketing strategies and visual communication.

Sonal Pawa🇮🇳

About Sonal Pawa

Expertise

Sessions with Sonal Pawa

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