

Founder and Product Designer at Kingston University
Founder and Product Designer at Kingston University
As a seasoned product designer and systems thinker with over 14 years of diverse experience, I specialize in UX Design, UI/Visual Design, and AI Design. My journey spans various industries, including fashion e-commerce, health tech, real estate, and high-stakes conversion systems.
Throughout my career, I've crafted more than just interfaces; I've developed comprehensive solutions such as workflows, learning systems, hiring journeys, and growth pathways, taking projects from conception to deployment. I understand the unique challenges designers face—not due to a lack of talent, but because growth in design is often invisible, unstructured, and inadequately explained.
This realisation inspired me to create The Design Ethos—a structured operating system dedicated to design growth.