

User Experience Researcher at Berkeley Exec Ed
User Experience Researcher at Berkeley Exec Ed
Hi, I’m Sonia — a UX Researcher with 9+ years of experience across Google, ServiceNow, and Intuit.
I specialize in turning complex user insights into clear product direction and measurable outcomes. My work has influenced large-scale enterprise and consumer products — from improving CRM adoption to shaping AI-driven experiences and executive-facing platforms.
What sets me apart is that I don’t stop at research. I translate insights into product strategy and build AI-assisted prototypes to bring ideas to life.
I’ve led cross-functional research initiatives, mentored researchers and designers, and driven workshops and sprints that align teams and move products forward.
I can help you with:
Portfolio reviews (UXR storytelling, case studies, and positioning). Communicating research effectively to stakeholders. Resume reviews for UX Research & AI/Product roles. Review your startup pitch and help highlight and frame the User need it solves.