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sparks, mentor on ADPList

sparks🇺🇸

founder + creative director at alt-yellow

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About sparks

founder + creative director at alt-yellow

Oh, hi! I’m sparks (they/she). I'm the Founder and Creative Director of alt-yellow, an immersive experience design studio that connects people through delightfully unexpected experiences. Portland, OR + beyond! 🚀

I created alt-yellow with high hopes of investing in what I wholeheartedly believe this world needs more of—kindness, connection and play.

I’ve been conducting people research, facilitating workshops and designing experiences in the big tech, government, nonprofit and education sectors for the past decade. Now, I use my expertise to build experiences that bring humans together to engage with the world and each other in unexpected and delightful ways.

My past clients include: Apple, Nike, Microsoft, Goldman Sachs, Fantasy, The State of California, The State of Colorado, Ancestry, Palo Alto Networks and many more.

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*Photo was taken pre-COVID. My hair is longer now and I ditched the glasses, but don’t worry, I still have the boob mug.

Expertise

DesignProduct ResearchUX DesignService DesignCustomer Experience (CX)Community ManagementUX ResearchService Design ResearchUsability TestingPrototypingQualitative researchCollaboration

What mentees say

“sparks gave me great creative feedback on how I can improve my portfolio, and show my work/background with impact. The conversation was super helpful and engaging :)”

Mohammad Tahaei, Senior Researcher at Ex-Nokia Bell Labs

“Sparks was excellent in pointing out some weak spots in my portfolio site and some helpful general pep talk!”

Anonymous user

“We had a fantastic session connecting about our shared past background and how to approach conveying your authentic self in your career. I have lots of food for thought and look forward to talking again sometime!”

Rana Asadipour, UX Designer at Job-seeking