

Head of Product Design at Popsa
Head of Product Design at Popsa
I have 17 years of experience in various design disciplines - I'm a product designer now, but I've also worked in branding, advertising, print, and packaging design at various points in my career.
I am a design leader and hands-on practitioner with a strong commitment to craft. I strive to create digital products that are clear, performant, and simple to use but sophisticated in their capabilities. I believe the best digital experiences find a way to balance functional efficiency and emotional resonance. I currently manage a team of 5 other product designers at Popsa, an AI-powered photo book creation app based in London, UK.