India

Product Marketing

Steffi Aroti Deori

Analyst Relations & Competitive Intelligence

Market research

Canva

ChatGPT

HubSpot

Monday

Google Analytics

Communication

Collaboration

Time management

Team player

Organisation skills

Presentation skills

Public Speaking

Blog writing

Conversational AI

Brand strategy

Chatbot

Content creation

Email marketing

Email writing

LinkedIn writing

Marketing strategy

Typography

Newsletter writing

Product strategy

Qualitative research

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

How to think about design career paths and what progression looks like for designers?

Design career path

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Yellow.ai is the World’s Leading Conversational CX Platform, recognized by Gartner, Forrester, IDC & G2 crowd as a leader. Yellow.ai brings the best of AI and Human Intelligence together, to automate Customer Experience for large enterprises.

Yellow.ai is the Enterprise-grade Conversational AI platform that unlocks business potential at scale. The platform is trusted across 70+ countries by 1000+ enterprises, Domino’s, Sephora, Hyundai, Biogen International, Edelweiss Broking, Siemens Limited, Waste Connections, American Bureau of Shipping, and MG Motors. Powered by Dynamic AI agents for enterprises, the company aims to deliver human-like interactions that boost customer satisfaction and increase employee engagement at scale, through its no-code/low-code bot builders. Recognized by Frost & Sullivan, Gartner, IDC, and G2 crowd as a leader, the company has raised more than $102M from blue-chip investors and has offices across six countries.

Visit www.yellow.ai.com for more information.

Blox.ai is an A.I. stack that businesses around the world can plug and play. With its proprietary AI-enabled architecture, Blox.ai allows businesses to unlock the power of their data to solve a wide range of business problems from classification & recognition to prediction and forecasting. Blox.ai is a dynamic system that is continuously learning and fully customizable.

Vue.ai is a unified Visual A.I. platform that is redesigning the future of retail commerce. Using image recognition and data science, we help retailers generate product, and customer intelligence, and combine these with market insights, to power growth.

End-to-end A.I. solutions across retail functions: We help retailers move up the digital maturity curve with unified A.I. solutions that are flexible and scalable. We enable intelligent retail automation, digitization and real-time dynamic personalization across the retail organization.

Our A.I. stack has been designed for retail and empowers businesses to gain deep insights on understanding every customer at an individual level, thereby enabling them to deploy a number of strategic business decisions across the value chain.

- Managed analyst relations for 4 Kissflow products - KFDW (Kissflow Digital Workplace, Low-Code, Project Management and iBPMS).
- Interacting with analysts from massive Analyst Firms like Gartner, Forrester, IDC, Constellation Research to educate them about Kissflow offerings.
- Got Kissflow featured in IDC’s prestigious Market Report.
- Got Kissflow featured in Gartner's "Solution Card for Google Drive"
- Building relationships with independent industry experts and analysts to be Kissflow’s champion analysts.
- As an internal Industry Analyst authoring market reports around Kissflow niche 
- Serving as a research member for product improvement with continual market research presentation.

- Created GTM plan and campaign execution strategies from scratch using the AIDA framework which potentially covered all stages of the target audience and spread product awareness across the market and within influencers. 
- Used CMS software to create, edit and execute content for all Workativ’s properties such as blogs, product and parent company web pages, social media banners, marketing and media relations collaterals. 
- Built brand architecture to set the vision and bring synergism between the product and parent company and built a brand guideline to keep the design, messaging, and positioning aspects of branding consistent across internal and external communication channels. 
- Created webinars, sales enablement pipeline and integrated marketing campaigns to raise product awareness generate leads and drive sales by taking prospects through various touchpoints, influencing large portions of them with target content. 
- Drove product and brand awareness through creative content like infographics, podcasts and twitter chats. 
- Qualified a range of product offerings - top 3 automation solutions within Workativ with consistent market analysis and knowledge sharing sessions with product and marketing teams.
- Designed a concrete marketing conversion funnel which led to a continuous 40% MQLs and SQLs acquisition.
- Established business partnership with IBM for cross-promotional opportunities and perpetuated partner programs between Workativ and IBM's key clients. 
- Identified functional KPIs to track the performance and results of marketing campaigns and brand reach initiatives and kept all brand stakeholders up-to-date about brand whereabouts in a specific demography and market niche.

- Developed and managed content for marketing, media and branding materials such as media kit, product web pages, social media and ad copies, pricing FAQs, op-eds, bylines for the leadership team, thought leadership blogs, email campaigns and webinars. 
- Trended as a top content writer in the CRO domain and received several recognitions and collaboration opportunities from CRO industry influencers.
- Scaled brand’s social media presence across relevant social media platforms, devised social media strategies to improve organic growth and building visibility amongst industry influencers and key target customer groups. 
- Worked with the product marketing team and product team to create and scale campaign content for major product launches, event launches, product onboarding and training, webinars, thought leadership and educational pieces.  
- Utilized customer feedback and testimonials to build conversion driving web pages and content across the website and social media posts. 
- Worked with cross-departments and built omnichannel marketing campaigns through several stages of ideation, scoping, sourcing, execution, optimisation.  
- Managed technical writing for the entire product ecosystem.
- Provided continuous market updates to the management team on pricing knowledge and executed successful pricing strategies 
- Used analytics to understand the behaviour of users and optimised user pathways to increase conversions.

- Executed tactical strategies and drove 30% lead generation and customer acquisition consistently across 2 years.
- Implemented push notifications for effective remarketing and subsided cart abandonment by 40% in 7 months span.
- Handled customer communication for different products and got feedback from customers with respect to product needs, challenges faced during installation and upgrade, overall functionality and other data and built valuable relationships with customers.
- Converted a minimum of 60% new customers via cross-selling products and upgrading existing customers to the premium package via upselling.
- Managed standard working relationship with external and internal stakeholders, partners, vendors and customers.

Vibhuti Joshi

Executive

- Builds Credibility & Trust – Analyst mentions act as third-party endorsements, making it easier to win deals. - Shortens Sales Cycles – Buyers rely on Gartner, Forrester, and IDC reports, reducing the need for lengthy POCs. - Generates High-Intent Leads – Being included in analyst reports puts your brand in front of enterprise buyers. - Helps Overcome Objections – Analyst validation strengthens responses to questions on differentiation and scalability. - Drives Enterprise & Large Deals – Many Fortune 500 companies require analyst-backed recommendations before purchase. - Strengthens Competitive Positioning – Analyst feedback helps refine messaging, pricing, and product strategy. - Action for Sales Teams – Use analyst insights in sales conversations, highlight key reports, and integrate AR findings into playbooks. Bottom Line: Strong Analyst Relations = Higher Credibility, Faster Sales, and Bigger Deals.

How Analyst Relations can boost sales?

In this session I will focus on foundational AR concepts and practical strategies that early-stage companies can implement. Here's a structured breakdown. What is AR? Why it matters & how it differs from PR/Marketing. Analysts’ Role: How Gartner, Forrester, IDC influence buyers & startups. When to Start AR? Early vs. growth-stage strategies & key signals. Building an AR Strategy: Identifying analysts, setting goals & managing budgets. Engaging with Analysts: Preparing for briefings, storytelling, & handling feedback. Leveraging Analyst Insights: Using reports, feedback & validation to drive growth. Measuring AR Success: Key metrics & long-term impact. A solid AR strategy can boost credibility, refine positioning & open enterprise doors. Let’s discuss how startups can navigate AR effectively!

Steffi Aroti Deori🇮🇳

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