

business development manager at startup
business development manager at startup
I'm Stella, a military veteran and cross-border business development leader with 15+ years of experience spanning founder, CEO, and MD roles across Korea and Japan. After serving as a naval officer in the Republic of Korea Navy, I built my business foundation in fashion merchandising at Lotte Department Store — Korea's largest retailer — before founding two startups from scratch, scaling a sustainable pet supply brand to 120% annual revenue growth and 1,700% ROAS on a Japan launch. I now lead Japan market expansion at ABLY Corporation, one of Korea's top fashion tech companies. I'm passionate about helping early-stage founders and career switchers navigate business development, brand strategy, and cross-border growth, especially in the Asia market. I mentor with real metrics, honest feedback, and a builder's mindset.